LOGISTICS Flashcards
A high-value ratio indicates that customers have a positive perception of a good or service. (TRUE OR FALSE)
TRUE
The value of a product remains unchanged when the price and the perceived benefits change proportionally. That is, a
product does not become valuable if both the price and the benefits increase or decrease by the same percentage. TRUE OR FALSE
TRUE
One way to show hospitality and courtesy to the guests who arrive at the hotel is to greet them warmly and politely at the reception desk. This is an instance of:
A MOMENT OF TRUTH
In the context of customer benefit packages, _____ services are those that are not essential to the primary service but
enhance it.
PERIPHERAL
Building a high-performing organization with a capable leadership and workforce is an example of _____ sustainability.
ECONOMIC
Identify a difference between goods and services.
Goods can be stored as physical inventory, whereas services cannot be stored as physical inventory.
_____ is an example of a nondurable good.
Software
In the context of the pre-and postproduction services perspective of a value chain, which of the following are postproduction services of a value chain?
Recycling and remanufacturing initiatives
The management of a corporation should find actionable performance measurements to be meaningful, and they should serve as the foundation for strategic organizational decisions. TRUE OR FALSE
False
Which of the following is a quality performance measure at an operational level?
Service representative courtesy
_____ measures the degree to which the output of a process meets customer requirements.
Quality
Which of the following is a crucial criterion that customers use to evaluate service quality, according to research?
Emphaty
13.Which of the following performance views uses metrics like productivity, flow, and asset utilization in the balanced scorecard
model??
The internal perspective
Measures of _____ focus on an organization’s people and infrastructure.
innovation and learning
The innovation and learning perspective in the balanced scorecard model includes measures such as:
training hours per employee, hiring process effectiveness, and revenue per employee.
Airline revenue per passenger mile and hotel revenue per full-time employee are examples of _____ measures.
productivity
Professor Terry Hill’s operations strategy framework cannot be applied to service-providing firms.
False
Price, not product performance, is the key differentiator for businesses that make innovation a vital part of their business
strategy
False
___ represent the strategic emphasis that a firm place on certain performance measures and operational capabilities
within a value chain.
Competitive priorities
The style and fit of a jacket can be classified as a(n) _____ attribute.
search
Which of the following distinctions exists between how customers evaluate products and services?
Customers cannot look at or touch services before the purchase decision, whereas they can feel a product prior to
purchase.
Credence attributes stem from _____.
the nature of services
Applying Professor Terry Hill’s generic strategy framework to McDonald’s, the operating design choices of resource
scheduling, inventory placement and control, and standardized operational and job procedures best relate to the corporate
objective of _____.
operational excellence
Louis Litt is planning a vacation to an exotic island. Though he has pre-planned his accommodation and itinerary, he is
unsure of how the vacation will turn out. In this case, Louis’ vacation is high in _____ attributes.
experience