Local rating

Question 1

local single result tasks

Answer 1

have a query, one local result, and a result map

Question 2

local SxS rating tasks

Answer 2

have a query, two sets of local results, and a result map

Question 3

user location

Answer 3

approximate location of user when the query was issued

Question 4

viewport

Answer 4

small area on a map that usually specifies the user’s area of interest

Question 5

viewport set by default

Answer 5

when a user first navigates to Google Maps, he/she usually sees a map of his/her country

Question 6

viewport set directly by user

Answer 6

when a user moves the map from its default location before issuing the query, the viewport is a map of the location the user navigated to

Question 7

viewport set by a previous search

Answer 7

when a user issues a search on Google Maps prior to issuing the query in the task, the viewport is the map that showed results from the previous query

Question 8

task location

Answer 8

the language and country of the task e.g. English (US), Spanish (MX)

Question 9

zoom level

Answer 9

does not represent the zoom level shown to the user; should not influence rating

Question 10

local rating queries have

Answer 10

a what and a where

Question 11

area of interest

Answer 11

the geographical area in which the user is searching for something

Question 12

explicit location

Answer 12

the area of interest is specified in the query

Question 13

implicit location

Answer 13

inferred from the user location when: 1. the query can be reasonably answered by results near the user location, 2. there are multiple ways to interpret the query

Question 14

the viewport can provide context to the query in cases where

Answer 14

1. the explicit location is broad
2. there is no explicit location
3. there are multiple ways to interpret the query

Question 15

If the query contains an explicit location

Answer 15

that location overrides the user location and/or the viewport

Question 16

If the query contains an explicit location and the viewport is within the explicit location

Answer 16

then the viewport can help refine the query

Question 17

If the query has no explicit location but there is a reasonable viewport

Answer 17

the viewport overrides the user location

Question 18

If the query has no explicit location and no viewport

Answer 18

assume that the user location is the area of interest

Question 19

global area of interest

Answer 19

do not need an explicit location, viewport or user location e.g. Statue of Liberty

Question 20

navigational

Answer 20

the query is for something specific, which has one, single perfect result

Question 21

Chain

Answer 21

The query is for a business/organization that has multiple locations or branches

Question 22

categorical

Answer 22

The query is for something within a category of products, services or places

Question 23

Ambiguous

Answer 23

The query is vague, has multiple interpretations, or does not obviously fall in another query type

Question 24

Business chain

Answer 24

e.g. Starbucks, McDonalds

Question 25

Organization chain

Answer 25

e.g. YMCA, AAA

Question 26

Government chain

Answer 26

e.g. police station, post office