LO4 - Social Responsibility

Question 1

Define Corporate Social Responsibility

Answer 1

An approach where the business considers the impact which its activity has on society and the environment and contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.

Question 2

What does CSR involve?

Answer 2

Environmental and sustainability awareness/ policies
Community Projects
Ethics
Adhering to laws and regulation
Positive reputation

Question 3

Environmental and sustainability awareness/ policies examples?

Answer 3

Reducing carbon footprint of large sports events such as the Olympics
UEFA Respect Campaign – emphasis on public transport
Stadia being powered by clean energy sources

Question 4

Community Projects examples

Answer 4

Coca-Cola GB and Park Lives
Football Clubs with a Community Sports Trust
It is about giving back to the community

Question 5

Example of ethics

Answer 5

Fair Trade
Living wage
Avoiding staff exploitation e.g. child labour

Question 6

Adhering to laws and regulation examples

Answer 6

Employment laws

Equal opportunities

Question 7

Sustainability of a business

Answer 7

Environmentally friendly/ Ecologically friendly (what they produce or how they operate)
Economically viable
Managing and reporting sustainability
Sports organisations creating a lasting legacy
Being aware of changes in sports business environment in which they operate and adapting to
these
By seeking to expand what they do where appropriate
Making profit if in the private sector
Securing future funding
By becoming more efficient/ requiring less investment

Question 8

Corruption in sport

Answer 8

Cheating
Match fixing
Doping
Breaking financial regulations
Bribes and kickbacks
Money laundering through sport

Question 9

Corruption in sports business

Answer 9

Acceptance of unethical practice in sport (e.g. using an athlete who has failed a drugs test to promote a product)
Breaking financial regulations
Bribes and kickbacks
Money laundering through sport

Question 10

Importance of CSR

Answer 10

A way to meet social and community obligations
Improve organisation’s reputation
Develop positive corporate image
Can enable access to funding
Can increase commercial success
Can be used as a marketing tool/ strategy
It is a regulatory requirement for many sports organisations
Reaching and engaging with more people from across the entire social and demographic spectrum
It is the correct thing to do ethically
Consumers are increasingly focussed on CSP issues
Sport is an effective CSR medium/ sport reflects the values of CSR e.g. fair play, caring for the community and inclusivity