LO3 Flashcards
Name one crowdfunded project
Pebble - smartwatch company raised $20,338,986
What is a grassroots production?
Media products or projects that are produced by amateurs or non-professionals and distributed on social media e.g Sheffield Soup
What tools can be used to analyse social media impressions / engagement data
Something like google analytics or social blade can be used
What does ‘search engine optimisation’ mean?
Where a website can pay to move up the google search term ranks so that they are more likely to get clicked on
At what stage in the production process is social media used to create awareness of a product?
It can be used during production right through until release with things such as actors posting on social media videos of the on set in a production
An example of a project management tool and it’s pros and cons
Slack -There is a chat room for the whole company, designed to replace email as the primary method of communication and sharing. Its workspaces allow people to organize communications by channels for group discussions and allows for private messages to share information, files, and more all in one place. One negative however is that even when away from the app the messages will still come piling in and fill up the inbox making it very cluttered and hard to organise if not monitored.
What is Backtweets?
BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened URLs that were sent on Twitter. It can be useful for businesses who have tweeted links as they can see how many people have clicked on that link.
What do Postano and Flavours.me do?
Postano and Flavours.me are companies that offer a service that helps manage social media potential by using analytics. They focus on engaging audiences across multiple platforms and can help a business expand.
