LO2 Flashcards
1
Q
What are the six types of brief
A
Formal Informal Negotiated Contractual Tender Commissioned
2
Q
What is a contractual brief?
A
Brief is outlined within a contract of employment
3
Q
What is a tender brief?
A
Client makes an advert and companies send in pitches and proposals
4
Q
What is a commissioned brief?
A
The company comes up with everything and the process is overseen by a commissioner from the client
5
Q
What are some tools for idea generating?
A
Mind map
Mood board
Blue sky thinking
SWOT
6
Q
What are the four types of requirements
A
Implicit
Open
Constraints
Explicit
7
Q
What are the eight target audience factors to consider?
A
Socio-economic Age Gender Ethnicity Psychographics Geodemographics Sexuality Mainstream or niche
