LO2 Flashcards
LEARNNN
1
Q
3 types of media
A
- Mass media - one way comm
- Interpersonal media - two-way comm
- New media - hybrid of mass & interpersonal
2
Q
4 approaches to cultural dynamics of media & popular culture
A
- Media ritual events
- Cultural production
- Audience/reception analysis
- Postmodern perspective
3
Q
6 things that show the importance of media ritual events - MRE
A
- Individuals share experiences
- Reaffirmation of shared symbols, meaning & symbolic order
- Reaffirm the nation
- Seems not to be mediated
- Moments in & out of time interrupt normal time
- Courtroom and social issues
4
Q
2 criticisms - MRE
A
- Frame of the elites for passive consumers
- There is no coherence with the text
5
Q
2 responses - MRE
A
- Not the expression of rigid values & codes
- Citizens actively create/understand civil society & discourses through public spheres & communities
6
Q
3 conclusions - MRE
A
- Reaffirms shared meanings and communities
- Clarifies & reworks the symbolic order
- New technologies/media
7
Q
5 aspects of cultural industry - CP
A
- Cultural repression of individuals
- The most influential primary means of socialisation
- Consciousness industry
- Symbiosis of leisure & work numbs the senses in capitalism
- Connects consumers with the producers
8
Q
4 profit obstructions of the democratic function of mass media - CP
A
- News agencies
- Entertainment news
- US ownership concentration
- The rise of media conglomerates
9
Q
6 lessons of cultural industry - CP
A
- Consumption
- Imagistic communication
- Pictorial advertisement
- Commercial product
- Passivity of identity
- Shopping as therapy
10
Q
6 criticisms - CP
A
- New technologies are commercialised
- Alternative political information is rarely sought
- Shopping dominates
- Gender & racial determinism of the web
- Search for free porn
- Better access to computers for the educated/wealthy separates the poor
11
Q
2 responses - CP
A
- Slow, partial & contradictory communication revolution
- Importance of the web makes control impossible
12
Q
3 conclusions - CP
A
- Media is a sophisticated & well)financed industry that interprets limited & biased entertainment goods
- Mass media creates a false consciousness that benefits the producers
- Global culture is a successful marketing campaign that eliminates individuality, self-expression & freedom
13
Q
3 stages of creation & interpretation of text & the aspect of meaning & messages - AA
A
- Producers —> encoding a specific meaning in a message
- Formal rules of language & discourse —> text contain symbols of multiple meanings and interpretations
- Reader/Spectator —> Decodes the text
14
Q
4 aspects - AA
A
- Not simply transferred
- Produced forst by those who code it & then by the audience
- There is no indispensable influence of cultural products
- Encoding & decoding do not have to match = misinterpretation
15
Q
3 criticisms - AA
A
- Liberal belief in the people
- Conservative economic attitude
- Celebrates the popular
16
Q
3 conclusions - AA
A
- It denies the passivity of the reader/spectator
- The individual reads and sees the text in his own way
- Production & impact of cultural products
17
Q
3 features of postmodernism - PP
A
- Time-space configurations are completely changed
- New technologies enable closer communication between people
- Social relations are elevated above the local & restructured across the indefinite span of time-space
18
Q
5 examples of the proliferation of media genres & techniques - PP
A
- Film Docudrama - loosely adheres to the actual story
- Real cop shows - live action, unscripted reality drama
- Hybrids - elements of a bit of everything
- New media - fusion of fact and fantasy - everyday life
- Sci-fi shows, Game shows & celebrity sitcoms - fusion of fact & fantasy - viewers relation to character
19
Q
2 criticisms - PP
A
- Disneyfication of reality
- Hyperreal touristic paradise of Hawaii
20
Q
4 responses - PP
A
- Transnational Culture
- Transnational products
- Our behaviour does not change society
- Forces of production & consumption
21
Q
3 conclusions - PP
A
- Illusional mass culture, reality is replaced by simulation of reality/hyperreality
- Condition of simulation
- Fluidity & the multiple & changing meanings of symbols