LO2 Flashcards

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1
Q

3 types of media

A
  • Mass media - one way comm
  • Interpersonal media - two-way comm
  • New media - hybrid of mass & interpersonal
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2
Q

4 approaches to cultural dynamics of media & popular culture

A
  • Media ritual events
  • Cultural production
  • Audience/reception analysis
  • Postmodern perspective
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3
Q

6 things that show the importance of media ritual events - MRE

A
  • Individuals share experiences
  • Reaffirmation of shared symbols, meaning & symbolic order
  • Reaffirm the nation
  • Seems not to be mediated
  • Moments in & out of time interrupt normal time
  • Courtroom and social issues
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4
Q

2 criticisms - MRE

A
  • Frame of the elites for passive consumers
  • There is no coherence with the text
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5
Q

2 responses - MRE

A
  • Not the expression of rigid values & codes
  • Citizens actively create/understand civil society & discourses through public spheres & communities
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6
Q

3 conclusions - MRE

A
  • Reaffirms shared meanings and communities
  • Clarifies & reworks the symbolic order
  • New technologies/media
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7
Q

5 aspects of cultural industry - CP

A
  • Cultural repression of individuals
  • The most influential primary means of socialisation
  • Consciousness industry
  • Symbiosis of leisure & work numbs the senses in capitalism
  • Connects consumers with the producers
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8
Q

4 profit obstructions of the democratic function of mass media - CP

A
  • News agencies
  • Entertainment news
  • US ownership concentration
  • The rise of media conglomerates
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9
Q

6 lessons of cultural industry - CP

A
  • Consumption
  • Imagistic communication
  • Pictorial advertisement
  • Commercial product
  • Passivity of identity
  • Shopping as therapy
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10
Q

6 criticisms - CP

A
  • New technologies are commercialised
  • Alternative political information is rarely sought
  • Shopping dominates
  • Gender & racial determinism of the web
  • Search for free porn
  • Better access to computers for the educated/wealthy separates the poor
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11
Q

2 responses - CP

A
  • Slow, partial & contradictory communication revolution
  • Importance of the web makes control impossible
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12
Q

3 conclusions - CP

A
  • Media is a sophisticated & well)financed industry that interprets limited & biased entertainment goods
  • Mass media creates a false consciousness that benefits the producers
  • Global culture is a successful marketing campaign that eliminates individuality, self-expression & freedom
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13
Q

3 stages of creation & interpretation of text & the aspect of meaning & messages - AA

A
  • Producers —> encoding a specific meaning in a message
  • Formal rules of language & discourse —> text contain symbols of multiple meanings and interpretations
  • Reader/Spectator —> Decodes the text
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14
Q

4 aspects - AA

A
  • Not simply transferred
  • Produced forst by those who code it & then by the audience
  • There is no indispensable influence of cultural products
  • Encoding & decoding do not have to match = misinterpretation
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15
Q

3 criticisms - AA

A
  • Liberal belief in the people
  • Conservative economic attitude
  • Celebrates the popular
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16
Q

3 conclusions - AA

A
  • It denies the passivity of the reader/spectator
  • The individual reads and sees the text in his own way
  • Production & impact of cultural products
17
Q

3 features of postmodernism - PP

A
  • Time-space configurations are completely changed
  • New technologies enable closer communication between people
  • Social relations are elevated above the local & restructured across the indefinite span of time-space
18
Q

5 examples of the proliferation of media genres & techniques - PP

A
  • Film Docudrama - loosely adheres to the actual story
  • Real cop shows - live action, unscripted reality drama
  • Hybrids - elements of a bit of everything
  • New media - fusion of fact and fantasy - everyday life
  • Sci-fi shows, Game shows & celebrity sitcoms - fusion of fact & fantasy - viewers relation to character
19
Q

2 criticisms - PP

A
  • Disneyfication of reality
  • Hyperreal touristic paradise of Hawaii
20
Q

4 responses - PP

A
  • Transnational Culture
  • Transnational products
  • Our behaviour does not change society
  • Forces of production & consumption
21
Q

3 conclusions - PP

A
  • Illusional mass culture, reality is replaced by simulation of reality/hyperreality
  • Condition of simulation
  • Fluidity & the multiple & changing meanings of symbols