Lo2 Flashcards
1
Q
what are the 4 types of client briefs
A
formal, informal, negotiated, contractual
2
Q
types of target audience factors needed to be considered
A
age, socio-economic, gender, ethnicity, religion
3
Q
A
4
Q
What is a formal client brief
A
Usually a scheduled meeting. Client outlined requirements to producer.
5
Q
What is an informal client brief
A
Telephone call with producer , no documentation
6
Q
What is a negotiated brief
A
Client and producer discuss and come to an agreement to therefore work together to develop a brief for a project
7
Q
Give an example of idea tools used
A
Mood board
Mind map
SWOT analysis
Blue sky thinking
8
Q
Examples of demographics
A
Socio-economic
Age
Gender
Ethnicity
Nationality
Psychographics
Geodemographics
Mainstream vs niche
