lo own kowledge Flashcards
psychological effects on consumerism
“people don’t feel any happier than they previously have” - American Psycological Association
you associate your identity with your brands Identifying w a brand changes how you behave
Attack on the brand is an attack on themselves - Americus Reed, UPenn
Conscious consumerism - international
Kirsten Dickerson Raven and Lily owner
“In every stage of production” thinking through impact on people and environment”
Hannah Skvarla little market Retail
“Have fewer things that you are more proud of” and are ethical
Conscious consumerism - local
Sandra Nldovu (regional communications officer for Fairtrade International Southern Africa network
“Ever-increasing number” of socially and environmentally responsible consumers
Encourages businesses to produce sustainably
counter on environmental impact
(story of stuff project)
Collaborative consumption
(Sharing) conserves resources, provides to those that don’t have, building community
Hard to achieve - conversation
Fight against American Chemistry council - individual cannot
Ban the bag Can change game gradually with other solutions
“its not bad shoppers who are the source of the problem, it’s bad policies and bad business practices”
counter on economical impact
cut-price deals might make an otherwise-unattainable Christmas gift somewhat more attainable - James moore, INDEPENDANT UK
Solutions to more problems
Bigger GDP (gross domestic product), better economy
- Story of Stuff project
SA economical
BRICS may erode South Africa’s domestic economy, because many products from BRICS countries directly compete with those of South Africa - william gumede democracy works
SA - advertising
De Beers, “A Diamond Is Forever,”
AdAge as the “top advertising slogan of the 20th century”
Michelle Graff
counter on psychological effects
“consuming goods = “more choice” “social integration” - Fergie L. 2019 article
things on nike
microaggression
- BlackAtNike
“Serena Williams is scary to some girls”
- Nike Boston’s management used codes to signal when black people came into the store.
social apathy
“Let’s not waste time on anything irrelevant” - manager
shutting down
Footwear News reported that numerous sources claim that they suspect Nike is responsible for the account vanishing.
racial profiling
“I was a sure win for a promotion because of all this Diversity stuff”
Stereotyping
The Future Isn’t Waiting” ad, stereotyping Japanese
combating things at nike
What Government should do to eliminate racism
should be selected solely based on their qualification and experience
What the workplace community within Nike should do
Ignite Discussion
According to Forbes,
What an individual should do:
Report racial harassment
nike should:
Allow the voices of those who have been discriminated at Nike to be amplified
