LM 5: The Behavioral Biases of Individuals Flashcards
What is the difference between cognitive errors and emotional biases?
emotional biases: decisions made on feelings or emotions
cognitive errors: due to faulty cognitive reasoning
What are two ways to classify cognitive errors?
belief perseverance biases & information processing errors
What are the 5 different belief perseverance biases? CCRIH
-conservatism
-confirmation
-representativeness
-illusion of control
-hindsight
Describe conservatism bias, confirmation bias, and representativeness biases.
- conservatism bias: Failing to incorporate new information in a timely manner or holding onto prior views
- confirmation bias: tendency to look for & notice what confirms prior beliefs and ignore or undervalue whatever contradicts them.
- representativeness bias: assessing likelihood of event based on past event
Describe illusion of control bias and hindsight bias.
- illusion of control bias: people tend to believe that they can control or influence outcomes when in fact they cannot
- hindsight bias: believing past events as having been predictable and reasonable to expect
What are the 6 types of emotional biases? LOSSER
-loss-aversion bias
-overconfidence bias
-self-control bias
-status quo bias
-endowment bias
-regret-aversion bias
What is loss aversion or disposition effect?
- loss aversion bias refers to strongly prefer avoiding losses to achieving gains (disposition effect)
What is overconfidence bias?
- overconfidence bias: bias in which people demonstrate unwarranted faith in their own abilities
What is self-control bias?
- which people fail to act in pursuit of their long-term goals for their short-term satisfactory goals.
What is status quo bias?
- status quo bias: where people choose to do nothing instead of making a change, even when change is warranted
What is endowment bias?
- endowment bias: people value an asset more when they own it than when they don’t
What is regret aversion bias?
regret-aversion bias: people tend to avoid making decisions out of fear decision will turn out poorly
What are the 4 information processing biases?
-anchoring & adjustment bias
-mental accounting bias
-framing bias
-availability bias
What is anchoring & adjustment bias?
- anchoring & adjustment bias: people rely too much on the initial piece of information (i.e., the “anchor”) in estimating an unknown value
What is mental accounting bias?
mental accounting bias: mentally dividing money into accounts that influence decisions