Llandudno - rebranding Flashcards
Reasons for reimaging
Competition from other seaside towns
Closure of towns Rabbit Hole Museum in 2009- nearly lost Llandudnos link with Alice in wonderland
Draw backs of rebranding
Local people have mixed reception about the 4 large wooden sculptures of characters
What did some people describe the sculptures as
Garish and pointless
Strategies for rebranding
Conwy country council commissioned 4 large wooden sculptures of characters from Alice and wonderland
Range of new 3D Alice Apps
Annual Alice day
What do the 3D Alice apps do
Bringing the story of Alice in wonderland to life and takes people around the town
Who does the annual Alice day involve
10 Local schools and the whole community
What happens to all the profits from the apps
Reinvested into community projects
What benefits have come from the annual Alice day
Boosted visitor numbers for many years
How have businesses benefited from rebranding
New businesses such as ‘The Looking Glass Ice-cream Parlour’- more business and new jobs created
Overall evaluation of the rebranding
It has been beneficial for the town as it’s brought about tourism and relevance to Llandudno and helped improve quality of life due to profits going towards community projects
