Living in the IT Era Flashcards

1
Q

The use of game design and
mechanics to enhance
non-game contexts by
increasing participation,
engagement, loyalty and
competition.

A

Gamification

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2
Q

Is the delivery of custom learning
experiences that address the unique needs of
an individual through just-in-time feedback,
pathways, and resources (rather than
providing a one-size-fits-all learning
experience).

A

Adaptive learning
Adaptive teaching

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3
Q

Particular data, will be taken
up or captured and perform the computation
on it, to basically gain the insight

A

Crowdsourcing

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4
Q

Big data is used to better understand customers and their behaviors and preferences. Ex Companies now can now customize message a particular flyer per customer

A

Consumer Behavior

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5
Q

Supply chain or delivery route optimization. Here, geographic positioning and radio frequency identification sensors are used
to track goods or delivery vehicles and
optimize routes by integrating live traffic
data

A

Optimizing Business Processes

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6
Q

Data are now customize determined by
individual preference

A

Personal Quantification and
Performance Optimization

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7
Q

Computing power of big data analytics enables us to decode and will allow us to find new cures and better understand and predict disease patterns

A

Improving Healthcare and Public
Health

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8
Q

We use video analytics that track the performance of every player in a football or baseball game, and sensor technology in sports equipment such as basket balls or golf clubs allows us to get feedback (via smart phones and cloud servers) on our game and how to improve it

A

Improving Sports Performance

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9
Q

By shifting towards big data in policy making, a
government can make quick decisions without
compromising the quality of those decisions.

A

Efficient government

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10
Q

The collected information can inform about the
people, their current lives, their needs and the
gaps in the services and demands. Big data
analytics and leverage the conclusions to deliver more beneficial policies for the society.

A

Citizen-centric policy making

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11
Q

For better policy making, a government
requires more in-depth information from
every sector, which becomes possible with
Big data. Analyzing gathered data can
improve the business policies and allow
governments to boost their economy faster
and in a sustainable manner.

A

Better growth of economy

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12
Q

Individual behavior and bodily
functions are now accessible for
information collection, too. Different
sensors, which are mostly worn on the
body, allow their users to collect
continuous data sets in an automated
manner

A

Advance Healthcare

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13
Q

Digital mass data not only allow to monitor
individuals and to control individual behavior. Mass data are in need of complex system to be controlled. Examples are traffic control centers. By creating a real time data feedback concerning feedback, location, speed, destination.

A

Real‑Time Control of Complex Systems

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14
Q

Analyzes people sentiments, opinions, appraisals, attitudes and evaluation of emotion towards entities or topic.

A

Sentiment Analysis

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15
Q

Tries to harness the power of
information, geospatial technologies and
evidence-based intervention models to reduce
crime and improve public safety.

A

Predictive Policing

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16
Q

By using past data companies, could purposely target intrinsic motivation and adheres to the buying habits. Consider Netflix why do you think you easily get hook to Netflix but not in Cable TV

A

Manipulating Customers

17
Q

Requires large and complex system to understand every data and how it can be used

A

Big Data is Difficult to handle

18
Q

The demand for tools to analyze big data is increasing but there is no unified platform much so a standard guideline as to how it can be implemented or deployed,

A

Technology Challenge

19
Q

A violation in their online privacy,
Concerns on data such as buying
preference, searches made in social
network, page you like could be gather
by companies and strategically target
you for their marketing campaign.
Have you given permission from them
to do so.

A

Privacy issues in Big Data

20
Q

Is hard to achieved, one of the highest security measures implemented is data masking or hiding your real data in less important or characters sets. Yet because of availability of data to cross reference and to process this data security measures has somewhat become irrelevant of today. Consider CAPTCHA, a few
year back it is one of the most used security
measures yet as of today many are considering
alternatives. This gives a challenge of developing new process in securing our data

A

Big Data Security Measures