Liverpool

Question 1

Liverpools changing identity over time

Answer 1

18/19th century - huge port
1960s - leader of popular culture (Beatles)
1980s - many areas were deprived
Recently - city of culture

Question 2

Why did Liverpool need rebranding

Answer 2

Huge port that had experienced industrial decline
In the 80s there was economic and social deprivation (high unemployment rates)
1981 - race riots

Question 3

Rebranding - Albert dock

Answer 3

Reimaged the city’s industrial heritage through culture
Merseyside development corporation reclaimed 4km of derelict land creating new houses ans providing 1000s of jobs
External of warehouses were untouched but interior was renovated
6 million tourists a year

Question 4

Capital of cultures

Answer 4

European capital of culture in 2008
In 2008 alone - 7000 cultural events and £800 million additional income

Question 5

Liverpool one - shopping centre

Answer 5

Cost of 1bn to build
Project started at the end of 90s
Retail led development - 160 shops
Leisure and dining
600 residential units

Question 6

The rope walks area

Answer 6

18th century - fine houses built for wealthy merchants
20th century - experienced decline
For many years was an unattractive place
In 90s was developed into liverpools nightlife and creative industry
Also a popular place for city centre living.