LITM: Theorists (Power)

Question 1

What is Fairclough’s 1st stage of Synthetic Personalisation?

Answer 1

Fairclough’s 1st stage of Synthetic Personalisation:

Build a relationship between the reader through use of personal and/or informal language.

Question 2

What stage of Synthetic Personalisation uses personal and/or informal language to build a relationship to the text receiver?

Answer 2

1st stage of Synthetic Personalisation!

Question 3

What is Fairclough’s 2nd stage of Synthetic Personalisation?

Answer 3

Fairclough’s 2nd stage of Synthetic Personalisation:

The text producer utilises the imagery and vocabulary within the text to manipulate the receiver’s worldview so that it aligns with the producer’s.

Question 4

What stage of Synthetic Personalisation manipulates the text receiver’s worldview to align with the text producer’s?

Answer 4

2nd Stage of Synthetic Personalisation!

Question 5

What is Fairclough’s 3rd stage of Synthetic Personalisation?

Answer 5

Fairclough’s 3rd stage of Synthetic Personalisation:

The text producer utilises cultural references to appeal to the receiver more.

Question 6

What stage of Synthetic Personalisation uses cultural references to appeal to the receiver more?

Answer 6

3rd Stage of Synthetic Personalisation!

Question 7

What two things does Fairclough say about discourse?

Answer 7

1. All communication/discourse is unequal in power.
2. The discourse taking place will reflect the cultural and societal values at the current time.

Question 8

Wareing categorises power into 4 main groups.

What are they?

Answer 8

1. Political Power:
   e.g Politicians, Police, World Leaders.
2. Personal Power:
   e.g.

3.Social Power:
e.g. High-Class,

4. Knowledge Power
   e.g Lecturers, Doctors, Journalists.

Question 8

Which power theorist states that all discourse is unequal in power, and that the discourse will reflect societal and cultural values of the period?

Answer 8

Fairclough!

Question 9

What is Influential Power and who is the theorist behind it?

Answer 9

What: The Power to influence people
Who: Wareing

Question 10

What is industrial power and who is the theorist behind it?

Answer 10

What: Power held by a person/people with authority
Who: Wareing