Literary Devices

Question 1

Public Opinion:

Answer 1

The collection of opinions and beliefs held by the adult population.

Question 2

Media Literacy

Answer 2

The skill of analysing Various texts in relation to media in which they are published.

Question 3

Vernacular

Answer 3

The use of common language. Such as language you use on a daily basis. Certain phrases or dialect spoken by particular people or countries.

Question 4

Connotations

Answer 4

The feeling and audience associates with a word. They can mean the same thing however have complete different meanings.

Question 5

Denotations

Answer 5

The Literal definition of a word.

Question 6

Bias

Answer 6

The skewed presentation of a story from a particular ideological position

Question 7

Bias by omission:

Answer 7

Leaving one side out of an article, or series of articles over a period of time.

Question 8

Bias by Selection of source

Answer 8

Including more sources that support one view over another.

Question 9

Bias by story selection

Answer 9

A pattern of highlighting new stories that coincide with the agenda of either the left or the right, while ignoring stories that coincide with opposing views

Question 10

Bias by placement

Answer 10

Bias by placement is a website(Or newspaper) or in an article a story or event is printed; a pattern of placing news stories s as downplay information supportive of either conservative or liberal views.

Question 11

Bias by labelling

Answer 11

The first is tagging of conservative politicians and groups with extreme labels while leaving liberal groups unlabelled. The second kind occurs when a reporter not only fails to identify a liberal as a liberal or a conservative as a conservative.

Question 12

Bias By spin

Answer 12

It’s a reporter’s subjective comments about objective facts.

Question 13

Antithesis

Answer 13

is a part of the syntax family, these are contradicting/opposite words, or ideas located in the same sentence, or line. The one rule is that they can’t be next to each other. As well as being in the opposite family

Question 14

Cataloging

Answer 14

when ideas, people, and objects are organized in a list format. Usually with the intention of listing multiple things for a single purpose. Usually and endless amount of thoughts.

Question 15

Motif

Answer 15

A dominant or recurring idea. Part of the repetition family. These could be words symbols images that appear again and again in a story. This could be ideas similar to each other. For example water, The idea of water can be seen through the use of word associated with water. Must be throughout the story

Question 16

Lexical Repetition

Answer 16

Repetition of a word in different lexical form. This generally need to be in that same line or nearby lines. (e.g. “Horrifyingly and horrific”, “woeful and woe”, “damaging and damage”, “controlling” and “controller”)

Question 17

Zoomorphic Comparison

Answer 17

Assigning a person or event with animalistic characteristics. This is used in describing a new character so that the reader gets a more complete understanding of the character.

Question 18

Anaphora

Answer 18

It is a part of the Repetition family. Normally a word or phrase at the beginning of consecutive neighboring sentences. “ He went to the store. He went to the park after. Then I met him, He went back home. This could also be the same repetition further in the text. Usually close to each other

Question 19

Sentence fragment

Answer 19

When you have an incomplete sentence (e.g Easy to find)

Question 20

Asyndeton

Answer 20

When a sentence excludes a conjunction such as “and” or “But”. (e.g. I came, I played, I won). Important that you lose a conjunction.

Question 21

Polysyndeton

Answer 21

When you have a lot of conjunctions, almost too many. In addition to that they usually don’t use commas. (eg. I love to spend time with my brother and sister and father and mother.)

Question 22

Parallelism

Answer 22

When the structure repeats itself. The syntax mimics itself. The structure has to meet.

Question 23

Emotive Language

Answer 23

Emotive language is use of specific language or diction that gets a response or reaction out of the audience. Using words such as, stumbles, gets a lesson, and blanks, gets a reaction out of the audience. Loaded language.

Question 24

Censorship

Answer 24

A filter that higher powers such as a, government, which are put in place to stop people from receiving specific news stories, books, and general information.
When information that is deemed harmful, contravention, or sensitive is removed from public knowledge.

Question 25

Euphemisms

Answer 25

A word of phrase that are substituted for more direct words or phrases in attempt to make things easier to accept or less embarrassing

Question 26

Vague language

Answer 26

Language that is unclear meaning. Writers use vague language to avoid honest reporting. These include quantifiers such as a lot, frequently, or far away

Question 27

Quantifier Vague language

Answer 27

When a specific value/ number is left out.

Question 28

Masthead

Answer 28

the newspaper's name, often in traditional gothic lettering. It may not have changed for many years so it's the easiest way to identify a newspaper. An important part of branding

Question 29

Ears/ Teasers

Answer 29

In the upper corners of most newspapers, both tabloids and broadsheets, are little stories, also known as 'teasers', that make you want to open the newspaper and read on. Teasers in the top corners of the newspaper are known as 'ears'.

Question 29

Image

Answer 29

Since sensationalism appeals to the senses, most tabloids make use of images, usually of people's faces, as these attract the most attention. Images, especially on the front page of tabloids, are usually large in relation to the copy or other articles. Images are almost always 'anchored' by a caption.

Question 30

Copy

Answer 30

The main text of an article is called the' copy'. Notice how the copy of this report is smaller than the image. In tabloid articles the copy may consist of only a few short paragraphs written in a style intended to grab the reader's attention. For this reason the language is usually sensational and loaded.

Question 31

Headline

Answer 31

The choice of words in a headline is essential to setting the tone of an article. The headlines are often the only things that are read. The word 'werewolf attracts one's attention. As one could read further in the article, this mythological creature turns out to be a 43-year-old married builder from Southend'. A headline such as Builder seized in Southend' would not have drawn the reader's attention, though.

Question 32

Subheading/ Strapline

Answer 32

Good subheadings also entice the reader to read on. The subheading in this text expands on the implications of the heading. 'He fights cops on all fours' intrigues the reader as it appeals to the senses and elaborates on the concept of 'werewolf

Question 33

Typeface

Answer 33

The text type. The size, the font, color, how much of the page it covers, is it capitalized.

Question 34

Byline

Answer 34

journalist's name & details, often includes a photo, plus Twitter ID

Question 35

Lead Story

Answer 35

highlighted as being of most interest to the most readers

Question 36

Secondary Story

Answer 36

still an important story, but less so than the lead

Question 37

Puffs/ Blurbs

Answer 37

Colour bands that aim to attract readers to stories inside the newspaper or 'coming soon' features

Question 38

Menu

Answer 38

A 'table of contents' showing what is in each section and where to go to find articles inside the newspaper

Question 39

Slogan

Answer 39

a 'catchphrase' summing up the newspaper's philosophy or unique selling point

Question 40

Jump line

Answer 40

Tells you what page to jump to

Question 41

Pull Quote

Answer 41

When they pull a world from the copy and make it big

Question 42

Personalisation

Answer 42

When websites track what you click on, and interact with in order to provide you with similar stories that are to your liking.

Question 43

Super crunching

Answer 43

Data driven decisions making based on thousands of users - the internet gives you options to what you can search. For example on netflix, you can search up one letter and it will give you recommendations for multiple movies or shows.

Question 44

Pay-Per Click

Answer 44

An advertising model, whenever there is an advertisement on a website, every time someone clicks on the add, the advertisers pay the website. However you need to pay to have adds on you page

Question 45

Long Tail Marketing

Answer 45

selling a large range of products but there is a small demand in small quantity instead of a small range of popular products in a large quantity.

Question 46

Virals

Answer 46

Commercials that spread like a virus on the internet, usually shared from friend to friend. These could be memes, social media post ect.

Question 47

Register

Answer 47

The level of formality and informality expressed through one’s use of language. A language choice based in the situation, the information communicated and the target audience. Example, I change my register when i’m talking to the principle compared to my friends

Question 48

Audience

Answer 48

a group of listeners, readers, and consumer for whom the text or message is intended for

Question 49

Colloquialism

Answer 49

are linguistic features that are associated with informal and relaxed situations. Example: You “Wanna” go out?

Question 50

Purpose

Answer 50

describe the writer’s intentions in writing a text, be they to entertain, enlighten, persuade, inform, evaluate, define, instruct or ect.

Question 51

Brand loyalty

Answer 51

Brand loyalty is the extent to which customers consistently choose a particular brand over others. It reflects a customer's preference for a specific brand and their likelihood to continue buying from that brand.

Question 51

Style

Answer 51

he individual choice that makes a communicative act distinct (use of description, tone, diction, Imagery, color, typeface, phrase, slogan ect.)

Question 52

Jargon

Answer 52

The vocabulary and matter of speech that define and reflect a particular profession that are difficult for others to understand. (Example. Football jargon, offside, sent off, brexit tackle.)

Question 53

Problem and benefit

Answer 53

Identifying a problem and offering a solution

Question 54

Bandwagon Effect

Answer 54

when something becomes popular quickly as people follow the example set by others. You want to be on the winning side and not left out.

Question 55

Testimonials

Answer 55

Statements from ordinary people/ Plain folks, recommending a certain product.

Question 56

Celebrity Endorsement

Answer 56

allowing celebrities t o sell a product because consumers want to identify with the celebrities they see in the adds

Question 57

Association

Answer 57

The techniques of linking products closely with certain values through their placement in the ad.

Question 58

Logos

Answer 58

Logos is a persuasive technique in advertising that uses rationality to persuade the public. Some examples in advertising include the reference of numbers, facts, data, tables, and graphs. Furthermore, it's often known as “the logical appeal.”

Question 59

Pathos

Answer 59

Pathos is persuasive technique that try to convince an audience through emotions.

Question 60

Ethos

Answer 60

an appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product.

Question 61

Plain Folks

Answer 61

The suggestion that the product is a particular product if good value for ordinary people.

Question 62

Snob Appeal

Answer 62

The suggestion that the use of the product that makes the customer part of an elite group with a luxurious and glamorous lifestyle. E.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery

Question 63

Avante Garde

Answer 63

The suggestion that using this product puts the user ahead of the times. E.g a toy manufacturer encourages kids to be the first to have a new toy.

Question 64

Weasel Words

Answer 64

are used to suggest a positive meaning without actually really making any guarantee.

Question 65

Magic ingredients:

Answer 65

The suggestion that some almost miraculously discovery makes the product exceptionally effective.

Question 66

Patriotism

Answer 66

The suggestion that purchasing this product shows your love of your country. E.g. A company brags about its product being made in America.

Question 67

Bribery

Answer 67

Bribery offers you something “extra”. E.g. “Buy a burger; get free fries.”

Question 68

Terms of endearment

Answer 68

Word or phrase used to describe or address a person for which the person feels love or affection.

Question 69

Dramatic Irony

Answer 69

when the reader or audience knows something (situation/detail) that the characters do not, resulting often in tension

Question 70

Stichomythia

Answer 70

Dialogue in which two characters speak in short alternate lines of verses. Page 19 A Doll’s House.

Question 71

Em Dash

Answer 71

a long dash that is used in place of commas or semicolons to create a break in the sentence. It is visually striking to see an em dash and in stylistically seen as more interruptive as it often draws a reader’s attention

Question 72

Imperative

Answer 72

Giving the authoritative command or set of directions

Question 73

Interrogative

Answer 73

Word or question word is a function word used to ask a question, such as what, which, when, where, who, whom, whose, why, wetherm and how.

Question 74

Soliloquy

Answer 74

An act of speaking one’s thoughts aloud when by oneself or regardless of any hears, especially when a character is emotional, facing a decision, or reacting to news