Literacy Devices Flashcards
Rhetoric
is the method of persuasion that originated in ancient Greek and Roman oration, and is still used today in politics, advertising or any medium intended to sway an audience.
Simply put, rhetoric is the art of effective speaking or writing for the purpose of persuasion.
Tone
the author’s attitude toward the essay’s topic (serious, anger, ironic, regretful etc.) In addition, the author will appeal to the reader’s reasoning, emotion and/or ethical views:
Irony and Satire
the use of words to express the opposite of what one really means or to mock something so as to demonstrate an underlying truth.
logos
Appeal to reason: Animals should not be used for experimentation because the alternative use of tissue cultures is far less expensive.
Logos appeals to the audience’s reason, building up logical arguments
Pathos
Appeal to emotion: How can anyone accept the thoughtless cruelty with which animals are treated in experimentation?
We must keep “evil” out of our country!
Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.
Ethos
Appeal to ethics: Although I am a scientist, I believe as most of you do, that animals should not simply be deemed disposable in mankind’s pursuit of knowledge at any expense.
Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them.
Plain Folks
An appeal to the lowest common denominator: This helps persuade the audience that they can understand something so complex or grandiose; giving the everyday person a sense of empowerment:
“You don’t have to go to university to know….”
“You don’t have to be a rocket scientist….”
Allusion
a reference to a well known person, place, event, literary work.
They were just, as the song says, “Long time passing”.
Analogy
an extended comparison between two things.
“Some books are to be tasted, others to be swallowed, and a few to be chewed and digested.” (Francis Bacon)
“Life is like a box of chocolates; you never know what you are going to get.” (Forrest Gump)
Euphemism
changing the name of something to make it sound more acceptable/better. In a sense, it is like “sugar-coating” something.
An ‘alternative’ fact = a lie
In between jobs = unemployed
Figurative language
Similes, metaphors, and personification are used to create an image in the reader’s mind. However, some writers use poetic devices as rhetorical devices to help persuade the reader/audience.
The whirlwinds of the revolt will continue to shake the foundations of our nation until the bright day of justice emerges. (Martin Luther King Jr.)
Hyperbole
exaggerated statements or claims not meant to be taken literally.
Paradox
a deeper contradiction consisting of two contrasting statements, that in reality have some truth to them (often written using complete sentences).
In order to have peace, we must prepare for war.
Parallel Structure (Parallelism)
repetition of specific words, phrases, or clauses in a series, giving emphasis to keywords
“Government of the people, by the people, for the people.” (Abraham Lincoln)
Repetition
when used sparingly for effect, repetition can reinforce the writer’s message and/or entertain the reader. Writers may repeat a word, a phrase or an entire sentence for emphasis.
“I have a dream” (Martin Luther King Jr.)
“Make America Great Again” (Donald Trump)