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Graphic Design > Lindsay Cates > Flashcards

Lindsay Cates Flashcards

1
Q

Component

A

Everything that is part of a composition: headline, captions, photos, links, etc.

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2
Q

Composition

A

how components are arranged and combined to make a final product

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3
Q

Concept

A

Abstract elements that convey theme, connotation, message, and style

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4
Q

Alignment

A

How all the components line up with each other, based on edges or guides

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5
Q

Flow

A

Guides a viewer through the composition with the placements of components

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6
Q

Direction

A

Manages the movements of components in a composition

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7
Q

Placement

A

The position of elements on a spread. The placements of items on a page/spread determines their relevance and significance, and determines the spatial relationship between items.

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8
Q

Harmony

A

Agreement between elements, is a key component to developing a theme and appearance in the piece.

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9
Q

Unity

A

the feeling of harmony between components, creates a feeling of completeness.

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10
Q

Balance

A

The distribution of components, making it look and feel stable. May be symmetrical, asymmetrical, or radial.

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11
Q

Proportion

A

The relative size and scale of components that create a sense of unity; the relative size of all the components to the whole composition

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12
Q

Scale

A

How big elements look next to each other

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13
Q

Grouping

A

Elements that have something in similar; i.e. proximity, similarity, or alignment

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14
Q

Proximity

A

How close the components are to each other

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15
Q

Rhythm

A

The repetition or alternation of components in a composition

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16
Q

Division

A

using white or negative space to distinguish or separate components

17
Q

Contrast

A

the differences in color, shape, size, location, etc that makes one part look different from another

18
Q

Emphasis

A

A component that stands out and grabs the viewer’s attention

19
Q

Value

A

How dark or light a composition is

20
Q

Spatial Relationships

A

the relationship of all components and their position on the composition; how far apart or close the elements are to each other.

Graphic Design (1 decks)

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