LIMITATION AND STRENGTH Flashcards
1
Q
Pilot study
A
S: Helps identify problems before the main study
W: Time consuming
2
Q
Secondary data
A
S: Easily accessible
W: May be out dated or incomplete
3
Q
Primary data
A
S:Directly relevant and specific to the research
W:Time consuming to collect
4
Q
Random sampling
A
S: Reduces bias, everyone has an equal chance
W:Difficult to ensure true randomness in practice
5
Q
Qualitative data
A
S: Provides detailed insights
W:Harder to generalize to a larger population
6
Q
Positivism
A
S: Using scientific methods to ensure objectivity
W:Overlooks subjective experiences eg emotions
7
Q
Interpretivism
A
S:Focusses on understanding human behavior
W:Can be more subjective and less measurable
