Limit Pricing Flashcards

1
Q

Limit pricing

A

Setting prices low enough that they would make it unprofitable for new firms to enter the market. Deterring hit and run competition.

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2
Q

Firm might use limit pricing and remain profitable

A

If the incumbent firms in the industry enjoy significant economies of scale.

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3
Q

Predatory pricing

A

Prices are set so low that other firms already in the market are forced out of business by making a loss as they seek to complete.

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4
Q

Predatory pricing in the long run

A

The reduced competition will make it possible for the firm to increase its prices especially when other barriers to entry are high.

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