Limit Pricing Flashcards
1
Q
Limit pricing
A
Setting prices low enough that they would make it unprofitable for new firms to enter the market. Deterring hit and run competition.
2
Q
Firm might use limit pricing and remain profitable
A
If the incumbent firms in the industry enjoy significant economies of scale.
3
Q
Predatory pricing
A
Prices are set so low that other firms already in the market are forced out of business by making a loss as they seek to complete.
4
Q
Predatory pricing in the long run
A
The reduced competition will make it possible for the firm to increase its prices especially when other barriers to entry are high.