lightning talk 3&4

Question 1

Why go online?

Answer 1

Ability to send your message to specific groups, optimize marketing costs, engage in convo with customers, measurability.

Question 2

why need a website ? What do u want ppl to do on your website?

Answer 2

 Full control: own place on internet, all external channels lead to your website, extra functionalities: e-commerce, online reservations…
 See: visit landing page & read a blog post, Think: newsletter sign up, Do: buy a product & contact by phone, Care: write a review & give a star rating

Question 3

important for homepage :

Answer 3

 images, UPS (unique selling points) and call to action (refers to content such as a video, button)

Question 4

what is seo

Answer 4

• Optimizing websites for better ranking in the organic result of search engines
• a continuous process of improvements
• putting the wants and needs of your potential customers first on your website

Question 5

what is sea

Answer 5

• Advertising on search engines like Google Bing or Yahoo
• Paid advertising with keywords of your own choice
• ads match with the entered search query
• auction system where you pay per click
• doesn’t have any influence on SEO results and vice versa

Question 6

difference between seo en sea

Answer 6


SEO
* Effect is slower
Free search traffic to your website
* Sustainable: Build long term reputation
*No guarantee for results
* Improve your position based on: o Content
* Technical aspects
* Reputation
SEA
Effect is faster
* Cost per click (CPC) on ad Possibility to adapt your message 24/7
* Displayed above the organic
results
* Improve your position based on: * Quality score & Real-Time factors
* Ad Extensions & Ad formats * Maximum CPC