Life Cycle Flashcards
1
Q
Concept of the life cycle purpose?
A
A way of illustrating the needs of consumers.
2
Q
What are the 3 concepts?
A
- Vulnerable years.
- Relaxed years.
- Anxious years.
3
Q
Describe the vulnerable years.
A
Early years of marriage or long term relationship and the starting of a family.
4
Q
Describe the relaxed years.
A
When people enter their 40’s. Their income has increased and children are reaching financial independence.
5
Q
Describe the anxious years.
A
When people enter their 50’s and beyond.
