LG 4

Question 1

It can be used when the entrepreneur wants to
cover only one or few segments but the product is designed for the majority of the
consumers in the segment market.

Answer 1

Concentrated or Niche Marketing

Question 2

Variables in GEOGRAPHIC SEGMENTATION

Answer 2

○ climate
○ dominant ethnic group
○ culture
○ density (either rural or urban)
○ classification of the geographical unit (e.g., first class, second class, etc.)

Question 3

divides the market based on the demographic variable of
the consumers. It is the most extensively utilized and easiest method for
segmenting the market.

Answer 3

Demographic Segmentation

Question 4

KINDS OF SEGMENTATION

Answer 4

A. Geographic Segmentation
B. Demographic Segmentation
C. Psychological Segmentation

Question 5

divides the whole market in the Philippines into
geographical places such as provincial regions, cities, provinces, municipalities, and even barangay levels

Answer 5

Geographic Segmentation

Question 6

This strategy aims to appeal to a diverse clientele, ensuring the product is suitable for all types of clients, regardless of location, demographics, or psychological issues.

Answer 6

Mass or Undifferentiated Marketing

Question 7

The market is separated into psychological segments based on what customers
perceive and believe.

Answer 7

Psychological Segmentation

Question 8

Variables in DEMOGRAPHIC SEGMENTATION

Answer 8

○ Gender
○ Age
○ Income
○ Occupation
○ Education
○ Religion
○ Ethnic group
○ Family size

Question 9

is to clearly identify a product’s particular and
distinct position in the minds of consumers. It refers to the process of
arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers

Answer 9

Market Positioning

Question 11

The basic entrepreneurial marketing strategies relative to the selected segment are the
following:

Answer 11

A. Individual or one-on-one Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Mass or Undifferentiated Marketing

Question 12

It is for a company to exist in practically all segments but only serve a few clients in each. To put it another way, numerous items from the same company will be
available and competing on the market.

Answer 12

Differentiated Marketing

Question 13

It is when the business provides a product
that is suited or fitted to the particular need of the consumers and it is based on
the concept that the consumers have different needs and wants. Examples are:
tailoring shops, printing shops, parlors and salons.

Answer 13

Individual or one-on-one Marketing

Question 14

Variables in PYSCHOLOGICAL SEGMENTATION

Answer 14

○ Needs and wants
○ Attitude
○ Social class
○ Personality traits
○ Knowledge and awareness
○ Brand concept
○ Lifestyle

Question 15

is a stage in the market identification process that tries to identify a group of
buyers who share similar wants and characteristics. They are the market sector that the
entrepreneur plans to serve.

Answer 15

Market Targetting

Question 16

criteria in identifying the attributes or benefits to be
promoted:

Answer 16

1. Identifiable
2. Beneficial
3. Distinctive advantage
4. Efficient and Rewarding

Question 17

is an entrepreneurial marketing strategy designed primarily to
divide the market into small segments with distinct needs, characteristics, or behavior
(Kotler & Armstrong, 2014).

Answer 17

Market Segmentation