Level 3

Question 1

Common Design Patterns

Answer 1

Research and become familiar with them based on searches such as “web design patterns” or “mobile design patterns,”

Question 2

Create example questions based on decode and conquor for all the companies I’m interviewing for

Answer 2

Record answers and critique

Question 3

Memorize basic facts about company’s business and products I’m interviewing for

Answer 3

Think through what might be useful for Firmi Estimates

Question 4

Practice Questions from From Decode and Conquer

Answer 4

book walks through suggested solutions

How will you improve LinkedIn’s home page?
How would you improve LinkedIn’s signup process?
How would you improve image search?
How would you improve restaurant search?
How would you improve Google Maps?
You are the product manager for Google+. What killer feature would you build?
How would you improve Google’s Chrome browser?

Question 5

Using CIRCLES method to respond to a product design or enhancement question

Answer 5

“Brainstorm:

• Goals & constraints
• • Revenue
• • Engagement/30 day actives (number of users active in last 30 days)
• • Notoriety
• • Sign ups
• Users
• • Evaluators
• • Existing Customers
• • Potential Customers
• Use cases
• • Brainstorm problems or use cases depending on what seems easiest
• Prioritize problems or use cases - Various Methods
• • Impact X Market Evidence (% of the persona who experience the issue) = Priority
• – Priority/difficulty of implementation = Overall Score
• • Assign a grade of A through F for each of the criteria for each user story
• – User Story - Revenue - Customer Satisfaction - Ease of Implementation - Overall
• • ROI Estimate:
• – User Story | Revenue | Customer Satisfaction | Ease of Implementation | Overall
• Brainstorm solutions
• • Reversal method. Reversing the situation helps uncover new possibilities.
• • Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
• • Why? Method. Challenge the status quo.
• • Me too ideas
• -Integration ideas. For instance, “As the Google product manager, I would integrate YouTube with Android.””