Lesson 9: Qualitative Data Analysis - Content Analysis

Question 1

Content Analysis

Answer 1

Systematic process of categorizing textual data into categories.

Question 2

Things to remember in content analysis

Answer 2

1. The data is open to subjective interpretation
2. The data may reflect multiple meanings.
3. The data is context-dependent.

Qualitative research assumes that there are multiple realities.

Question 3

Content Analysis Techniques

Answer 3

1. Identification of Patterns
2. Clustering
3. Metaphors
4. Counting
5. Making Contrast and Comparisons
6. Partitioning