lesson 8 - pricing with market power Flashcards
What is Price Discrimination?
Charging different prices for the same good/service, not justified by cost differences. Goal: Capture more consumer surplus.
Requirements for Price Discrimination
- Market Power; 2. Segmentable Consumers; 3. Infeasible Resale
First-Degree Price Discrimination (FDPD) Definition
Charging each consumer their maximum willingness to pay (WTP). Also called perfect price discrimination.
Second-Degree Price Discrimination (SDPD) Definition
Offering a menu of options and letting consumers self-select (quantity discounts, block pricing, two-part tariffs, versioning). Also called indirect price discrimination.
Third-Degree Price Discrimination (TDPD) Definition
Segmenting the market into groups and charging different prices to each group.
FDPD Outcome
- zero CS
- max PS
- no DWL
third degree price discrimination RULE 1
allocate output across segment such that MR₁ = MR₂ = … = MRₙ (Marginal Revenue is equal across all segments).
TPTD Rule 2
Total quantity (QT) should be where total marginal revenue (MR) equals marginal cost (MC): MR = MC
TDPD Pricing Rule of Thumb (2 segments)
More elastic segment gets the lower price.
Two-Part Tariff Optimal Strategy (Homogenous Consumers)
Set per-unit price = MC (Marginal Cost),
Fixed Fee = Consumer Surplus at P=MC
Imperfect First-Degree Price Discrimination
Estimating WTP based on observable characteristics (e.g., occupation, address). Similar to TDPD.
Examples of TDPD
Student/senior discounts, international textbook editions, different prices for locals vs. tourists.
Examples of SDPD
Quantity discounts, block pricing (utilities, phone plans), two-part tariffs (country clubs, gyms), versioning (software, airline tickets), coupons, intertemporal pricing.
Continuous vs. Discrete Characteristics in Price Discrimination
Continuous (income, test scores): Imperfect PD. Discrete (student status, location): TDPD.
Steps to Solve a TDPD Problem (with given inverse demand functions and MC)
- Find MR for each segment;
- Set MR₁ = MR₂ = MC;
- Solve the system of equations to find Q₁ and Q₂; 4. Use inverse demand functions to find P₁ and P₂.