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ELIE > Lesson 8: Imaging and Design for Social Impact > Flashcards

Lesson 8: Imaging and Design for Social Impact Flashcards

1
Q

is a process in which we use typography, images, colors, icons, and other illustration to communicate visually.

A

Graphic Design

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2
Q

The term was first coined in 1992 as he called himself a “graphic designer”.

A

WILLIAM ADDISON DWIGGINS

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3
Q

The basic elements of graphic design:

A

1 .LINE
2. SHAPE
3.FORM
4. TEXTURE
5.BALANCE

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4
Q

is a kind of shape which connect two or more points. It is considered as one of the essential elements of graphic design.

A

Line

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5
Q

Lines can be?

A

thick, thin, curved, or jagged

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6
Q

is a two-dimensional external boundary of an object.

A

Shape

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7
Q

There are two (2) major categories of shapes in design:

A
  1. Geometric shape
  2. Freeform shape
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8
Q

is a three-dimensional shape.

A

Form

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9
Q

refers to the physical quality of the surface of an object in an artwork or design. It also refers to how an object look or feels like.

A

Texture

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10
Q

is the creation of visual equilibrium by relating elements such as line, shape, color, space, or form in terms of their visual weight.

A

Visual Balance

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11
Q

Two (2) Kinds Of Visual Balance:

A
  1. Symmetrical Balance
  2. Asymmetrical Balance
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12
Q

is simply what people thinks about you, your company, your product, or your service.

A

Branding

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13
Q

is the visual representation of a brand.

A

Identity

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14
Q

are the building blocks of design.

A

Layout and composition

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15
Q

are five (5) basic principles of layout and composition:

A
  1. Proximity
  2. White Space
  3. Alignment
  4. Contrast
  5. Repetition
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16
Q

is the process of placing related elements together. Elements that are not related to that group should be separated to show that these elements are not related to that group.

A

Proximity

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17
Q

is not literally the white spaces that you found on the design but rather the negative space between lines, paragraphs, and elements on the design.

A

White Space

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18
Q

There are two (2) types of white space:

A
  1. MACRO WHITE SPACE
  2. MICRO WHITE SPACE
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19
Q

Large spaces between contents and elements.

A

MACRO WHITE SPACE

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20
Q

Mini spaces between paragraphs, lines, menu items, or other elements in a design composition.

A

MICRO WHITE SPACE

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21
Q

It helps designers to organize different elements in their composition.

A

Alignment

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22
Q

It means one element is opposite to the other element.

A

Contrast

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23
Q

It simply means to use of the same typefaces, color palettes, or other elements to achieve consistency in your composition.

A

Repetition

24
Q

is the art of arranging texts that makes it readable and appealing to the viewer.

A

Typography

25
Q

refers to the variation of weights of a typeface

A

Font

26
Q

refers to the text style

A

typeface

27
Q

Types of fonts are categorized into three (3):

A
  1. Serif
  2. San Serif
  3. Display font
28
Q

are fonts that have little stroke on each end of the letter.

A

Serif

29
Q

are fonts with no extra strokes.

A

San serif

30
Q

are sometimes called as fancy or decorative fonts.

A

Display font

31
Q

are very essential to your compositions.

A

Colors

32
Q

Terminologies:

A
  1. Hue
  2. Saturation
  3. Value
33
Q

Refers to pure, vibrant colors.

A

Hue

34
Q

Refers to the intensity of the color. It ranges from black and white (or grayscale) to vibrant color.

A

Saturation

35
Q

Refers to the lightness or darkness of a color.

A

Value

36
Q

A circular diagram of these colors is called?

A

Color Wheel

37
Q

This color scheme only focuses on one color, and often using variations by incorporating saturations or values.

A

Monochromatic Color Scheme

38
Q

This color scheme only revolves on using desaturated colors like black, gray, and white.

A

Achromatic Color Scheme

39
Q

selects a group of three colors that are adjacent in the color wheel

A

Analogous color scheme

40
Q

These are colors that are direct opposite to each other in the color wheel.

A

Complementary Color Scheme

41
Q

uses the colors on both sides of the opposite color.

A

Split-complementary color scheme

42
Q

This color scheme uses colors that form an equilateral triangle.

A

Triadic Color Scheme

43
Q

Also known as double complementary. This color scheme uses two pairs of complementary colors.

A

Tetradic Color Scheme

44
Q

are not just limited to photographs, it also includes graphics, and other illustrations.

A

Images

45
Q

There are different file types of images, and they are grouped into two categories:

A

vector and raster

46
Q

It is a type of image that does not lose its quality when zoomed in. Your image will not be pixelated when enlarged.

A

Vector

47
Q

Opposite to vector, images become pixelated when enlarged.

A

Raster

48
Q

They’re made up of lines and curves rather than pixels. This makes them ideal for logos, illustrations and other types of graphics that need to be resized without losing quality.

A

Encapsulated Postscript (EPS)

49
Q

Most preferable and commonly used image file type by designers. If you want to create a vector image

A

Adobe Illustrator Document (Al)

50
Q

Vector Image File Extensions:

A
  1. Encapsulated Postscript (EPS)
  2. Adobe Illustrator Document (Al)
51
Q

Raster Image File Extensions:

A
  1. Joint Photographic Experts Group (JPG or JPEG)
  2. Portable Network Graphics (PNG)
  3. Graphics Interchange Format
52
Q

This file type is the most commonly used image file type

A

Joint Photographic Experts Group (JPG or JPEG).

53
Q

JPEG images are known for their “ “ compression.

A

lossy

54
Q

This file type is known for having a transparent background.

A

Portable Network Graphics (PNG)

55
Q

This file type is known in its animated form.

A

Graphics Interchange Format

56
Q

Display font are sometimes called?

A

Fancy font

ELIE (4 decks)

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