Lesson 8: Imaging and Design for Social Impact Flashcards

1
Q

is a process in which we use typography, images, colors, icons, and other illustration to communicate visually.

A

Graphic Design

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2
Q

The term was first coined in 1992 as he called himself a “graphic designer”.

A

WILLIAM ADDISON DWIGGINS

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3
Q

The basic elements of graphic design:

A

1 .LINE
2. SHAPE
3.FORM
4. TEXTURE
5.BALANCE

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4
Q

is a kind of shape which connect two or more points. It is considered as one of the essential elements of graphic design.

A

Line

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5
Q

Lines can be?

A

thick, thin, curved, or jagged

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6
Q

is a two-dimensional external boundary of an object.

A

Shape

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7
Q

There are two (2) major categories of shapes in design:

A
  1. Geometric shape
  2. Freeform shape
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8
Q

is a three-dimensional shape.

A

Form

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9
Q

refers to the physical quality of the surface of an object in an artwork or design. It also refers to how an object look or feels like.

A

Texture

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10
Q

is the creation of visual equilibrium by relating elements such as line, shape, color, space, or form in terms of their visual weight.

A

Visual Balance

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11
Q

Two (2) Kinds Of Visual Balance:

A
  1. Symmetrical Balance
  2. Asymmetrical Balance
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12
Q

is simply what people thinks about you, your company, your product, or your service.

A

Branding

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13
Q

is the visual representation of a brand.

A

Identity

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14
Q

are the building blocks of design.

A

Layout and composition

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15
Q

are five (5) basic principles of layout and composition:

A
  1. Proximity
  2. White Space
  3. Alignment
  4. Contrast
  5. Repetition
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16
Q

is the process of placing related elements together. Elements that are not related to that group should be separated to show that these elements are not related to that group.

A

Proximity

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17
Q

is not literally the white spaces that you found on the design but rather the negative space between lines, paragraphs, and elements on the design.

A

White Space

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18
Q

There are two (2) types of white space:

A
  1. MACRO WHITE SPACE
  2. MICRO WHITE SPACE
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19
Q

Large spaces between contents and elements.

A

MACRO WHITE SPACE

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20
Q

Mini spaces between paragraphs, lines, menu items, or other elements in a design composition.

A

MICRO WHITE SPACE

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21
Q

It helps designers to organize different elements in their composition.

A

Alignment

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22
Q

It means one element is opposite to the other element.

A

Contrast

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23
Q

It simply means to use of the same typefaces, color palettes, or other elements to achieve consistency in your composition.

A

Repetition

24
Q

is the art of arranging texts that makes it readable and appealing to the viewer.

A

Typography

25
refers to the variation of weights of a typeface
Font
26
refers to the text style
typeface
27
Types of fonts are categorized into three (3):
1. Serif 2. San Serif 3. Display font
28
are fonts that have little stroke on each end of the letter.
Serif
29
are fonts with no extra strokes.
San serif
30
are sometimes called as fancy or decorative fonts.
Display font
31
are very essential to your compositions.
Colors
32
Terminologies:
1. Hue 2. Saturation 3. Value
33
Refers to pure, vibrant colors.
Hue
34
Refers to the intensity of the color. It ranges from black and white (or grayscale) to vibrant color.
Saturation
35
Refers to the lightness or darkness of a color.
Value
36
A circular diagram of these colors is called?
Color Wheel
37
This color scheme only focuses on one color, and often using variations by incorporating saturations or values.
Monochromatic Color Scheme
38
This color scheme only revolves on using desaturated colors like black, gray, and white.
Achromatic Color Scheme
39
selects a group of three colors that are adjacent in the color wheel
Analogous color scheme
40
These are colors that are direct opposite to each other in the color wheel.
Complementary Color Scheme
41
uses the colors on both sides of the opposite color.
Split-complementary color scheme
42
This color scheme uses colors that form an equilateral triangle.
Triadic Color Scheme
43
Also known as double complementary. This color scheme uses two pairs of complementary colors.
Tetradic Color Scheme
44
are not just limited to photographs, it also includes graphics, and other illustrations.
Images
45
There are different file types of images, and they are grouped into two categories:
vector and raster
46
It is a type of image that does not lose its quality when zoomed in. Your image will not be pixelated when enlarged.
Vector
47
Opposite to vector, images become pixelated when enlarged.
Raster
48
They're made up of lines and curves rather than pixels. This makes them ideal for logos, illustrations and other types of graphics that need to be resized without losing quality.
Encapsulated Postscript (EPS)
49
Most preferable and commonly used image file type by designers. If you want to create a vector image
Adobe Illustrator Document (Al)
50
Vector Image File Extensions:
1. Encapsulated Postscript (EPS) 2. Adobe Illustrator Document (Al)
51
Raster Image File Extensions:
1. Joint Photographic Experts Group (JPG or JPEG) 2. Portable Network Graphics (PNG) 3. Graphics Interchange Format
52
This file type is the most commonly used image file type
Joint Photographic Experts Group (JPG or JPEG).
53
JPEG images are known for their " " compression.
lossy
54
This file type is known for having a transparent background.
Portable Network Graphics (PNG)
55
This file type is known in its animated form.
Graphics Interchange Format
56
Display font are sometimes called?
Fancy font