lesson 6

Question 1

What does Surveys collect?

Answer 1

Individual preferences and evaluations/opinions

Question 2

advantage and disadvantage of survey?

Answer 2

Advantage: Create your own variables so unique data, fits purpose
(Usually we analyze data created by others)

Challenge: many things can go wrong

Question 3

One problem of survey?

Answer 3

there is a One-way communication channel.
Cannot ask “how do you mean that?”

Question 4

what is meat by Planning a survey?

Answer 4

Define clear goal

Plan analysis with survey:
- Target group
- Demographic information
- Expected number of answers number of options per question

Questions Data types
- Binary (yes/no)
- Categorical (unordered/ordered),
- Numerical
- Textual

taking into consideration: People’s time is valuable

Question 5

how is a Multiple choice – single select?

Answer 5

Select: exactly ONE

Implementation
- Radio buttons (cerchio)

Answer options = choice of partition pizza slicing
Options must be mutually exclusive
Consider “other”

Do not forget parts of the pizza

Do not count parts of the pizza twice

Numeric ranges: approximate logarithmic scale.

Discrete (un)ordered variable

Question 6

how is a Multiple choice – multiple select?

Answer 6

Select: ZERO to ALL
Software usually allows for this
Option “none” is unnecessary

Implementation
- Check boxes (quadrato)

Answer options multiple yes/no slicing of multiple pizzas

Options NOT mutually exclusive

Set of similar yes/no questions

Do not mix positive and negative options

Series of binary (dummy) variables

Question 7

how is a Likert scale – ordered slider?

Answer 7

Select: ONE out of several orderd
Numeric slider (Scale 1-5)
Text slider (“not satisfied” … “extremely satisfied”)
Star rating / smiley rating
Special case: thumbs up / down

Options along one dimension, e.g.
Preference (“how important is …”)

Label clearly (“good”/”bad”)
Balanced options: “very good”, “good”, “bad”, “very bad”

Consistency: do not swap “left” and right” between questions

Even number of options = avoid “middle” choice

Discrete ordered

Question 8

how is Open-end (free text) question?

Answer 8

Flexible(!)

But
- Requires clear question / instructions
- Lower response rate
- All sorts of (potentially similar) answers
- Who will analyze the answers how?

Plan analysis from the beginning
- Manual inspection
- AI-enabled summary
- !!!!Do not ask questions that you cannot analyze.

• Numeric analysis difficult ask qualitative questions

Question 9

Describe a Survey Design?

Answer 9

• Short Lower probability of incomplete answers.
• Objective No leading questions.
• Simple Use simple, direct language. Few options.
• Thoughtful Have respondents in mind. Explain, but not too much.
• Difficult questions at the end

Question 10

what can you do Before you hit “send”?

Answer 10

(Once a survey is distributed, it is hard to correct mistakes)

Good: Test
Test You, colleagues, friends.
Collect feedback
“How do you mean this?”
“I find no appropriate choice”

Better: Pilot study with structured interviews
Fixed questions
Open answers
Transcribe, analyze, create answer options
Small N

Question 11

Distribution
how Avoid sample selection bias?

Answer 11

test with friends
pilot study

Question 12

what about planning of a survey?

Answer 12

Goal
plananalysis (target)
questions
check avoid bias
distribution