Lesson 6 Flashcards
A method consisting of signs and symbols, used by information producers to covey meaning to their audiences.
Media Language
Media Languages
-Written
-Verbal
-Non-verbal
-Visual (Camera angels, colors)
-Aural (Diegetic/ Non diegetic sound)
Raw sounds in an audio- video material (voices, footsteps)
Diegetic sounds
Sounds that have been added in the post-production stage of the material (sound effects)
Non Diegetic sounds
Are systems of signs, which create meaning
Codes
Types of code
Technical and Symbolic
ways in which equipment is used to tell the story (camera techniques, framing, depth of fields and lighting)
Technical Codes
show what is beneath the surface of what we see (objects, setting, body language, clothing, colors)
Symbolic Codes
-A practice or technique that is widely use in a field (media professionals)
-A habit or a long accepted way of doing things relatively on the style or content
Conventions
Applied to technical area-length of T.V. series, films or music videos
Technical Conventions
Associated with the type of content-musical, horror films, comedy, romance, etc.
Genre conventions
The ways in which media represent an information in a specific manner that often times do not represent reality.
Media representation
Literal aspect of an information
Denotation
Refers to the meaning or interpretation of people associate with an information.
Connotation
Never back down, never what?
NEVER GIVE UP!