Lesson 5 - Qualitative Research Flashcards
Give 4 reasons for the use of Qualitative research
- To generate theory (topic is very novel, no past evidence to work from)
- To gain deeper insight - to validate quant results
- To explore a group’s experience or perceptions
- To understand how meanings are constructed - shared meaning
An opposing philosophy to positivism is….. which believes it is only possible to understand something …..
This approach is linked to …… , ….. studies
Interpretivism
In the context of how people perceive and make sense of it
Inductive, qualitative
What is the ontological position of constructivism?
- phenomena are created by the actions of perceptions of social actors
*construc is more of a theory/ontology than it is it’s own paradigm
Give 5 of the key characteristics of qualitative research
- naturalistic approach
- researcher as key instrument
- focus on parts. perspectives, meanings
- Reflective and interpretive
- situated w/in the context or setting of participants/sites
*more on slide 9 of lesson 5
Give 4 examples of qualitative data
- verbal (recording)
- written (interview transcripts/diaries)
- visual
- photos/art
Give 4 points key to the collection of qualitative data
- requires good interpersonal skills
- seeks holistic record of participant’s words
- bottom-up formation (participant led)
- allows emergence of unanticipated explanations
Give 4 types of data collection methods for qualitative data
- interviews
- focus group discussions
- observations
- document analysis
What are the 3 types of interview question?
Structures
Semi-structured
Unstructured
Qual research cannot create …. and …. in the same way that Quant research can
generalizations and universal truths
“Design” is associate with….
“Approach” is associate with ….
Quants
Qual
There is no hypothesis in qualitative work, rather we …..
explore the research questions and describe a phenomena
Some important points about interviewing are that:
- setting is NB (even aspects such as it being too hot or cold can alter the information that you receive)
- rapport is NB
- restrain prejudice, personal opinions, and from becoming too emotionally involved
What 4 types of questions exists in interviews
- Descriptive q.s
- Structural q.s
- Contrast q.s
- Evaluative q.s
What are the 4 key features of focus group discussions?
- Interaction
- Collective activity
- Social events
- Organised discussions
What type of individual interview is most commonly used?
A semi-structured interview