LESSON 5

Question 1

COMPLETE THE SENTENCE:

__________ can be used to protect email messages, credit card information, and corporate data.

Answer 1

Cryptography can be used to protect email messages, credit card information, and corporate data.

Question 2

When considering an investment in technology explain what a NEEDS ANALYSIS is?

Answer 2

A needs analysis (assessment) is a systematic process to acquire an accurate, thorough picture of a system’s strengths and weaknesses, in order to improve it and meet existing and future challenges

Question 3

What are the challenges of operating in a mobile office environment?

Answer 3

Challenges of a mobile office environment include establishing a corporate culture and environment, communicating effectively, maintaining the loyalty of licensees and employees, knowing when in-person interaction is essential, and managing expenses.

Question 4

NOTE ONLY /

Adapting to the continually changing mobile office environment can be expensive. New technological tools are continually being introduced to the market. Some of these can help the brokerage’s operations; others will yield minimal results. The managing broker must weigh the costs and benefits of each technological opportunity to determine whether it merits the investment.

Answer 4

NOTE ONLY /

Adapting to the continually changing mobile office environment can be expensive. New technological tools are continually being introduced to the market. Some of these can help the brokerage’s operations; others will yield minimal results. The managing broker must weigh the costs and benefits of each technological opportunity to determine whether it merits the investment.

Question 5

Explain hot desking?

Answer 5

Hot-desking involves assigning desks to workers as needed instead of assigning a permanent desk to each worker.

Question 6

What are some advantages of a mobile office enviroment?

LIST 3

Answer 6

Licensed representatives tend to have entrepreneurial personalities, and the flexibility and mobility afforded by technology may allow them to perform at a higher potential.

Representatives are often able to accomplish more and to increase eficiency when they are not required to be physically present at the brokerage ofice. Less time is wasted in commuting back and forth and – at least theoretically – this allows licensees to provide a better service to clients and to generate higher revenues.

There are also opportunities in adjusting the physical ofice requirements of the brokerage. Fewer or smaller workstations may be required in a physical office;

Question 7

Managing an office that embraces mobility requires a _______ approach, rather than reactive, approach to technology.

Answer 7

ANSWER: PROACTIVE APPROACH

Question 8

COMPLETE THE SENTENCE:

The broker can better manage his or her time – and the representatives’ time – by implementing technology systems that ______ with one another, reducing redundancies and efficiencies.

Answer 8

ANSWER:

The broker can better manage his or her time – and the representatives’ time – by implementing systems that INTEGRATE with one another, reducing redundancies and efficiencies.

Question 9

COMPLETE THE SENTENCE:

Overcoming challenges to ________ is the key to succeeding in a mobile office environment.

Answer 9

ANSWER:

Overcoming challenges to communication is the key to succeeding in a mobile office environment.

Question 10

TRUE OR FALSE?

Using photo enhancing software to edit out such items as a garbage can or an automobile parked in a driveway would be acceptable, removing nearby power lines or changing any physical characteristic of a property such that it results in a misrepresentation would not be acceptable.

Answer 10

ANSWER: TRUE

Question 11

Personal information management software (PIM) includes _ _ _ _ _ _ The most commonly used Personal information management software (PIM) application is _ _ _ _ _ _

Answer 11

ANSWER:

Personal information management software (PIM) includes a user’s email, contacts, and calendar. In short, PIM is at the heart of the technology for any business. The most commonly used PIM application is Microsoft Outlook

Question 12

Explain what customer relationship management (CRM) software is & does?

Answer 12

Customer relationship management (CRM) software is a database application that manages the user’s contacts, controlling and organizing the information pertaining to each contact

CRM Software will eliminate loss of clientele due to lack of contact. Like a good assistant, they will constantly remind the managing broker when he or she should get in touch with clients.

Thanks to the sophistication and flexibility of searching fields in a database, the options for grouping clients to personalize messages are virtually limitless.

Question 13

List 3 customer relationship management (CRM) software programs?

Answer 13

Top Producer,

AgentOfice,

Maximizer,

Goldmine,

Outlook,

Highrise

Question 14

What does GIS stand for?

Answer 14

Geographic Information System

Question 15

Explain what Geographic information system (GIS) ​is and what it does?

Answer 15

Geographic information system (GIS) mapping is a form of computer-based mapping that incorporates several layers of information beyond what a traditional map can supply.

Question 16

The linking of _____ and _____ makes GIS a very powerful real estate analysis tool.

Answer 16

The linking of location and data makes GIS a very powerful real estate analysis tool.

Question 17

When using multiple types of software, one of the biggest challenges is _ _ _ _ _ _

Answer 17

When using multiple types of software, one of the biggest challenges is ensuring compatibility across all platforms.

Question 18

Compatibility issues need to be assessed with regards to:

Answer 18

Compatibility across operating systems

Compatibility with mobile devices

Compatibility with other programs

Question 19

What is cloud storage?

Answer 19

Cloud storage refers to a model of networked enterprise storage where data is stored in virtualized pools of storage, which are generally hosted by third parties.

Question 20

TRUE OR FALSE?

According to the Real Estate Council of British Columbia, any verification of a dated communication helps to give credibility to a statement or an allegation. However, electronic communication may not stand alone as evidence if there is a question as to the authenticity or origin of communication.

Answer 20

ANSWER: TRUE

Question 21

Explain what a digital signature is & does?

Answer 21

A digital/e-signature is a code that is attached to an an encrypted code, which electronically transmitted message that, acting like an “electronic seal”, is impossible to forge, uniquely identifies the sender.

Like a written signature, the purpose of a that uniquely identies digital/e-signature is to authenticate or guarantee that the individual sending the sender when attached the message really is who he or she claims to be and to ensure the integrity of to an electronically the data (that is, it has not been altered in any way).

Question 22

COMPLETE THE SENTENCE:

To be effective, digital/e-signatures must be impossible to forge. Using a technology called ______, protecting information is accomplished by encrypting it into an unreadable format.

Answer 22

To be effective, digital/e-signatures must be impossible to forge. Using a technology called CRYPTOGRAPHY, protecting information is accomplished by encrypting it into an unreadable format.

Question 23

NOTE ONLY

INTERNET / SOCIAL MEDIA ADVERTISING

One of the primary purposes of the Council’s advertising rules is to ensure that consumers accessing a licensee’s advertising are aware that they are dealing with a real estate licensee and know the name of the brokerage with which that licensee is engaged.

This is particularly important for internet and social media advertising given the worldwide exposure of this advertising medium.

Just as in print advertising, the name of the brokerage must appear in a prominent and easily readable form on all internet and social media advertising vehicles, including each individual page, e-mail, online discussion group or bulletin board, etc.

For social media advertising, licensees must include the name of their related brokerage on their profile screen.

Answer 23

NOTE ONLY

Internet/Social Media Advertising

One of the primary purposes of the Council’s advertising rules is to ensure that consumers accessing a licensee’s advertising are aware that they are dealing with a real estate licensee and know the name of the brokerage with which that licensee is engaged.

This is particularly important for internet and social media advertising given the worldwide exposure of this advertising medium.

Just as in print advertising, the name of the brokerage must appear in a prominent and easily readable form on all internet and social media advertising vehicles, including each individual page, e-mail, online discussion group or bulletin board, etc.

For social media advertising, licensees must include the name of their related brokerage on their profile screen.

Question 24

What is SEO or Search Engine Optimization?

Answer 24

Search engine optimization, frequently shortened to SEO, is the process that affects how easily a website can be found in organic (unpaid) results on search engines, like Google.

Optimized websites appear towards the top of the list when certain search engine optimization (SEO) keywords are typed into a search engine.

Search engine optimization employs various methods to help ensure that a particular website will appear towards the top of relevant searches, which translates into more results on search engines visits to the website.

Question 25

Explain what web analytics is and what it does?

Answer 25

Web analytics refers to the measurement, collection, analysis, and reporting of data pertaining to how visitors are using a website.

• *Web analytics can provide information such as how many people are visiting the website and whether they are first-time visitors or returning
  visitors. **

The information from web analytics allows the website administrator to pinpoint where in the world visitors reside, what medium they use and how long they spend on each web page.

Analytics can provide details such as the precise words people typed into a search engine pertaining to how visitors are that lead them to the website.

Question 26

_ _ _ _ _ _ is one of the major web analytics providers.

Answer 26

Google Analytics is one of the major web analytics providers. It is a free service that can be embedded into a website, allowing the website administrator to easily check in on the website’s statistics. Tracking web analytics is a useful way of getting the most of a website.

Question 27

What is the name of the federal statute that covers privacy law?

Answer 27

The Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) covers privacy law in the private sector, establishing how a business engaged in commercial activity can collect, use, and disclose information.

Question 28

What is the name of the BC statute that covers privacy law in the province?

Answer 28

Personal Information Protection Act (PIPA)

Question 29

NOTE ONLY

Protecting Personal Information

The Personal Information Protection Act (PIPA) regulates the way private sector organizations collect, use, keep secure, and disclose personal information. Personal information means information about an individual including:

- name,

- age;

- home address, phone number;

- marital status,

- religion;

- race, ethnic origin, sexual orientation;

- education;

- income, purchases, and spending habits; and • employment information.

Answer 29

NOTE ONLY

Protecting Personal Information

The Personal Information Protection Act (PIPA) regulates the way private sector organizations collect, use, keep secure, and disclose personal information. Personal information means information about an individual including:

- name,

- age;

- home address, phone number;

- marital status,

- religion;

- race, ethnic origin, sexual orientation;

- education;

- income, purchases, and spending habits; and • employment information.

Question 30

NOTE ONLY

Before collecting, using, or disclosing personal information, PIPA requires private sector organizations to obtain the person’s consent. The organization is permitted to use the information only for the purposes to which the person has agreed. PIPA also requires organizations to destroy or erase personal information that is no longer needed.

The Working With a REALTOR® brochure published by the British Columbia Real Estate Association sets out the purposes for which personal information is collected, used, and disclosed relative to trades in real estate services.

Licensees should ensure that they review these provisions with their buyers and sellers.
In addition to obtaining a person’s consent, licensees must ensure that the personal information is used only as provided for, is kept secure, and is destroyed when no longer needed.

Answer 30

NOTE ONLY

Before collecting, using, or disclosing personal information, PIPA requires private sector organizations to obtain the person’s consent. The organization is permitted to use the information only for the purposes to which the person has agreed. PIPA also requires organizations to destroy or erase personal information that is no longer needed.

The Working With a REALTOR® brochure published by the British Columbia Real Estate Association sets out the purposes for which personal information is collected, used, and disclosed relative to trades in real estate services.

Licensees should ensure that they review these provisions with their buyers and sellers.
In addition to obtaining a person’s consent, licensees must ensure that the personal information is used only as provided for, is kept secure, and is destroyed when no longer needed.

Question 31

What is the purpose of the British Columbia Electronic Transactions Act?

- List 2 key features

Answer 31

The Electronic Transactions Act is meant to facilitate e-commerce by reinterpreting provincial law so that references in legislation to writing and signatures can be satisfied by electronic equivalents.

The purpose of the Act is only to render provincial legislation technology-neutral, and not to compel anyone to use electronic means or make every electronic communication a binding contract. The key features of the Act are:

- When a BC statute makes reference to “written” documents or signatures, it will not exclude electronic documents and signatures merely because they are in electronic form.

- A legally binding contract may be formed by an offer or an acceptance communicated through electronic means, but only if the parties so intend.

Question 32

TRUE OR FALSE?

A legally binding contract may be formed by an offer or an acceptance communicated through electronic means, but only if the parties so intend.

Answer 32

ANSWER: TRUE

Question 33

What does CASL stand for?

Answer 33

Canada Anti‑Spam Legislation

Question 34

Canada’s Anti-Spam Legislation regulates _ _ _ _ _ _ _ _

Answer 34

Canada’s Anti-Spam Legislation regulates the transmission of commercial electronic messages (“CEMs”)

Question 35

What is the purpose of Canada’s Anti-Spam Legislation?

Answer 35

The purpose of Canada’s Anti-Spam Legislation is to protect consumers’ privacy, deter deceptive forms of spam, and give consumers greater control over their receipt of electronic messages.

Question 36

In regards to Canada’s Anti-Spam Legislation what does CEM stand for?

Answer 36

CEM = Commercial Electronic Messages

Question 37

TRUE OR FALSE?

An expectation of profit is not required for a message to be deemed a CEM (Commercial Electronic Message)

Answer 37

ANSWER: TRUE

Question 38

TRUE OR FALSE?

The maximum administrative penalty for contraventions of the Canadian Anti-Spamming Legislation is $1,000,000 for an individual and $10,000,000 for any other legal entity, including a business.

Answer 38

ANSWER: TRUE

Question 39

TRUE OR FALSE?

Realtors should not feel obligated to participate in each and every social media site: instead, focus on a few platforms that will best allow the brokerage to interact with existing and potential clients and customers.

Answer 39

ANSWER: TRUE

Question 40

NOTE ONLY

Legal Considerations on Electronic Documents

The need to back up your data files is extremely important from a legal perspective. For important transaction-related data (documents and client communication), it is advisable to retain hard copies – especially if they contain written notations, signatures, or initials. The issue with some electronic documents and email communications is that verification of authenticity is dificult.

According to the Real Estate Council of British Columbia, any verification of a dated communication helps to give credibility to a statement or an allegation. However, electronic communication may not stand alone as evidence if there is a question as to the authenticity or origin of communication.

Answer 40

NOTE ONLY

Legal Considerations on Electronic Documents

The need to back up your data files is extremely important from a legal perspective. For important transaction-related data (documents and client communication), it is advisable to retain hard copies – especially if they contain written notations, signatures, or initials. The issue with some electronic documents and email communications is that verification of authenticity is dificult.

According to the Real Estate Council of British Columbia, any verification of a dated communication helps to give credibility to a statement or an allegation. However, electronic communication may not stand alone as evidence if there is a question as to the authenticity or origin of communication.