Lesson 4.1 Multimodal Texts Flashcards
two or more modes of communication are combined together
multimodal texts
come in different forms, it may be in the form of written messages that could be easily read and understood. It may be in the form of images or pictures or it may be a combination of images and texts
Multimodal texts
True or False
Whatever medium is used in multimodal communication is acceptable. However, the most important thing is for the intended audience to comprehend the message being conveyed.
True
are signs and symbols which represent meaning that make us understand the messages conveyed by multimodal texts
semiotic system
the study of sign systems which make us make meaning out of the symbols and signs
semiotics
5 major modes in the semiotic systems:
- linguistic mode
- visual mode
- aural mode
- spatial mode
- gestural mode
includes vocabulary, delivery, organization of words, and coherence;
linguistic mode
includes the background, layout, color, size, and style;
visual mode
focused on the sound;
aural mode
focused on the physical arrangement and proximity among people and objects;
spatial mode
refers to the meaning brought about by the movement of the body and interactions among people.
gestural mode
True or False
knowledge in grammar is not enough for people to be able to convey meaning.
False
The knowledge of how language works and how signs and symbols help in transmitting meaning are important considerations too.
True or False
multimodal texts could be digital, printed/paper based, or live performance
True
True or False
edia advocacy campaign, short films and documentaries, infomercials, infographics, and even ballet or interpretative dance are forms of multimodal texts.
True
In creating multimodal communication, the following must be taken into consideration:
- Who is the target audience?
- What is the purpose of the message?
- What is the message?
- How the message should be conveyed?
- What other means could be used in conveying the message?