lesson 4 vocab

Question 1

1. A/B Testing

Answer 1

a user experience research methodology

Question 2

2. Call to Action (CTA)

Answer 2

an exhortation or stimulus to do something in order to achieve an aim or deal with a problem

Question 3

3. Editorial Calendar

Answer 3

used by bloggers, publishers, businesses and groups to control publication of content across different media.

Question 4

4. Game Dynamics

Answer 4

the patterns of how the game and the players will evolve over some time

Question 5

5. Game Mechanisms

Answer 5

the rules that guide the players moves or actions, as well as the games response to them.

Question 6

6. Gamification

Answer 6

the application of typical elements of game playing to other areas of activity.

Question 7

7. Infographic

Answer 7

graphic visual representations of information, data, or knowledge intended to present information quickly and cleared.

Question 8

8. Keyword

Answer 8

a word or concept of great significance

Question 9

9. Kick-Off meeting

Answer 9

the first meeting with the project team and the client of the project

Question 10

10. Metrics

Answer 10

the use or study of poetic meters; prosody

Question 11

11. Qualitative Metrics

Answer 11

measure the quality of customer interaction

Question 12

12. Quantitative Metrics

Answer 12

click through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically

Question 13

13. Social Media Campaign

Answer 13

a series of coordinated activities aimed at achieving a specific goal over a set period of time.

Question 14

14. Social Media Funnel

Answer 14

a path that your customers move through at each point of the user journey

Question 15

15. Status-Based Workflow

Answer 15

users were required to simply “know” what each status meant and “assume” work had previously been completed.

Question 16

16. Task-Based Workflow

Answer 16

a sequence of tasks that processes a set data.