Lesson 4: Principles of Speech Writing Flashcards
an art and process of conveying message to your audience using correct punctuation and expression that can captivate and influence them.
speech writing
THE FOUR PRINCIPLES OF SPEECH WRITING
- Choosing a topic
- Analyzing the audience
- Sourcing the information
- Outlining and organizing the speech content
Analyzing the audience
- Know area- knowledge of the audience
- Feel area- emotional connection of the audience
3 do area- experiences of the audience
Know area
Knowledge of the audience
Feel the area
Emotional connection of the audience
Do area
Experiences of the audience
Steps in analyzing the audience
- Identify demographics of your audience
- Identify psychographics of your audience
- Identify situational information of your audience
This process refers to gathering of valid, credible, and reliable data.
3rd principle: sourcing the information
Sources of data:
Books
Encyclopedia
Alamanac
Magazinez
Newspaper
Internet
Interviews
Surveys
This will serve as the guide in developing the speech. A well-planned outline can result to an effective speech.
4th principle: outlining and organizing the speech content
Parts of written speech
Introduction
Body
Conclusion
This is the most critical part of the speech. It is the attention-getter and the deciding point whether or not the listeners would continue listening to your speech.
Introduction
contains the main points- the key ideas you present to enable your speech to accomplish its specific purpose.
Body
This functions as the summarizer of the entire speech.
The main points and topic are
brought together.
Conclusion
Types of outline
Chronological
Spatial
Causal
Problem-solution
