Lesson 4 (market research) Flashcards
1
Q
can be defined as the process of gathering, analyzing and interpreting
A
MARKET RESEARCH
2
Q
is the most valuable tool in any type of research study.
A
DATA COLLECTION
3
Q
3 DIFFERENT DATA COLLECTION TECHNIQUES
A
Survey
interview
focus group discussion
4
Q
are the most common way to gather primary research with the use of
questionnaires or interview schedule.
A
SURVEY
5
Q
is one of the most reliable and credible ways of getting relevant
information from target customers.
A
INTERVIEW
6
Q
2 types of interview
A
personal
telephone
7
Q
are the traditional method of conducting an
interview.
A
personal
8
Q
are less expensive and less time-consuming, but the
disadvantages are that the response rate
A
telephone
9
Q
is an excellent method for generating and
screening ideas and concepts.
A
FOCUS GROUP DISCUSSION
