LESSON 4 Flashcards
Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
PRINT MEDIA
Lightweight, portable, disposable publications printed on paper and are circulated as physical copies in forms of books, newspapers, magazines and newsletters.
PRINT MEDIA
Media such as radio and television that reach target audiences using airwaves as the transmission medium.
BROADCAST MEDIA
EXAMPLE OF BROADCAST MEDIA
(ENUMERATION)
Television
Radio
Cellphone
Podcast
Blogs
Digital streaming
Advertising Websites
Online Journalism
Content organized and distributed on digital platforms.
NEW MEDIA
EXAMPLE OF NEW MEDIA
Websites
Blogs
Email
Social Media Platforms
Video Sharing Platforms
Online Newspapers
Memeography
Social network
YouTube magazines
LESSON 4 TITLE
TYPES OF MEDIA:
PRINT, BROADCAST AND NEW MEDIA
LESSON 5 TITLE
MEDIA AND INFORMATION SOURCES
Information is said to be reliable if it can be verified and evaluated.
RELIABILITY OF INFORMATION
refers to the closeness of the report to the actual data
ACCURACY OF INFORMATION
Information is said to be of value if it aids the user in making or improving decisions
VALUE OF INFORMATION
Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers and reporters
AUTHORITY OF THE SOURCE
Reliability , accuracy, and value of information may vary based on the time it was produced or acquired.
TIMELINESS
Types of libraries
PUBLIC
ACADEMIC
SCHOOL
SPECIAL
Skills in accessing information from libraries.
•The access tool to use
• How the information being accessed may be classified.
Information found on the Internet
INTERNET
Skills in determining the reliability of information
Check the author
Check the date of publication
Check the citations
Check the domain or owner of the site or page
While the information may be true, it may not be reliab
Check the date of publication
While the information may be true, it may not be reliable if it is outdated and may have lost relevance.
Check the date of publication
Reliable authors have the discipline of citing sources of their information
Check the citations
Information from such sites are presented with caution and are usually well-grounded.
Check the domain or owner of the site or page
The author’s willingness to be identified is a good indication of reliability
Check the author
he said “Language may be a source of misunderstanding”
Marshall McLuhan,1864
pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
Language
codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
Media Languages
include the language , dress or actions of characters that are easily understood.
Symbolic codes
In the media context, refers to a standard or norm that acts as a rule governing behaviour.
Convention