LESSON 4 Flashcards
This is what the sender wants to accomplish in and through his speech or written correspondence.
THE COMMUNICATION PURPOSE
It is the goal the sender hopes to achieve as he addresses his message to a particular audience.
THE COMMUNICATION PURPOSE
3 purpose of comm
entertain
persuade
inform
to persuade is to…
- to convince
- to actuate
- to stimulate
The sender’s concern when his purpose is to inform is to present an interesting and clear way worthwhile for the listeners’ understanding.
to inform
The sender’s primary purpose is to give intellectual understanding, not to change minds, arouse listeners to action or entertain.
to inform
Examples: A lecture on the proper care of human heart; a report at a meeting or a convention
to inform
The main intention of the sender when his purpose is to entertain is not to present information. Nor does the speaker hope to persuade the listeners in order to stir them to a particular action.
to entertain
•If they do give information along the way, the informative aspect is only secondary. The message is intended primarily to entertain.
to entertain
Examples: Speeches delivered after dinner at special meetings of clubs and organization; at social gatherings are mainly presented for entertainment.
to entertain
to win the receiver’s intellectual agreement and preferably action on its part.
to persuade
The sender may deal on controversial issues and he may convince, stimulate or impress, or arouse the receiver to action, depending on whether it is favorable or unfavorable, hostile or neutral.
to persuade
___may be either of the three types:
•To convince;
•To stimulate;
•To actuate.
Speeches to persuade
Since convincing entail changing the mind-set of the receiver in relation to some point, one already in agreement with the sender cannot be convinced.
to convince
On the controversial issues, the people to be convinced are those who are hostile or basically neutral towards a plan.
to convince
Those who need to be stimulated or impressed are the ones whose attitudes lean on the favorable side, whether definitely favorable, moderately favorable or extremely favorable. Receivers whose attitudes are favorable need not be convinced for they are already convinced. They need to stimulated or impressed for a reinforcement of
to stimulate
debate
to persuade
talk show with president duterte at GGV
to entertain
campaign on iwas paputok
to inform
infographic on covid cases
to inform
