LESSON 4 Flashcards
This is what the sender wants to accomplish in and through his speech or written correspondence.
THE COMMUNICATION PURPOSE
It is the goal the sender hopes to achieve as he addresses his message to a particular audience.
THE COMMUNICATION PURPOSE
3 purpose of comm
entertain
persuade
inform
to persuade is to…
- to convince
- to actuate
- to stimulate
The sender’s concern when his purpose is to inform is to present an interesting and clear way worthwhile for the listeners’ understanding.
to inform
The sender’s primary purpose is to give intellectual understanding, not to change minds, arouse listeners to action or entertain.
to inform
Examples: A lecture on the proper care of human heart; a report at a meeting or a convention
to inform
The main intention of the sender when his purpose is to entertain is not to present information. Nor does the speaker hope to persuade the listeners in order to stir them to a particular action.
to entertain
•If they do give information along the way, the informative aspect is only secondary. The message is intended primarily to entertain.
to entertain
Examples: Speeches delivered after dinner at special meetings of clubs and organization; at social gatherings are mainly presented for entertainment.
to entertain
to win the receiver’s intellectual agreement and preferably action on its part.
to persuade
The sender may deal on controversial issues and he may convince, stimulate or impress, or arouse the receiver to action, depending on whether it is favorable or unfavorable, hostile or neutral.
to persuade
___may be either of the three types:
•To convince;
•To stimulate;
•To actuate.
Speeches to persuade
Since convincing entail changing the mind-set of the receiver in relation to some point, one already in agreement with the sender cannot be convinced.
to convince
On the controversial issues, the people to be convinced are those who are hostile or basically neutral towards a plan.
to convince
