LESSON 4

Question 1

, to be media and information literate, one must know how information, ideas, and meanings are communicated.

Answer 1

According to UNESCO

Question 2

defines media representation as “the ways media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.”

Answer 2

The University of Minnesota

Question 3

• These inlcude techniques and methods like camera angle, shot type, and lighting.

Answer 3

Technical codes

Question 4

• Some examples of written codes are headlines, captions, titles, and writing styles.

Answer 4

Written codes

Question 5

These include codes related to sound. Background music. sound effects, and voice-overs are under this category.

Answer 5

Audio codes -

Question 6

These are codes that are used to convey a symbolic - rather than a literal - meaning. One example is the way a character’s emotions are implied in a scene.

Answer 6

Symbolic codes -

Question 7

These technical and symbolic codes are used to communicate with audiences and send particular kinds of messages.

Answer 7

codes in media

Question 8

are referred to as the generally accepted ways of doing something. Each genre in television, film, and literature follow certain conventions that distinguish them from other genres.

Answer 8

Media conventions

Question 9

• refers to the process that a
  media material
  undergoes betore reaching an audience

Answer 9

Mediation

Question 10

refers to the process of selecting
content for a media material

Answer 10

Selection

Question 11

• refers to the way a meida material is “put together”

Answer 11

Construction

Question 12

refers to the set of opinions or beliefs expressed through a media material

Answer 12

ideology

Question 13

• refers to the words used to
  give laffiges a certain meaning

Answer 13

Achorage

Question 14

• refers to the oversimplified representation or a person or thing

Answer 14

stereotypes