Lesson 3: Types of Media Flashcards

1
Q

Involves the usage of physical medium such as paper and is printed and distributed by a publishing company

A

Print media

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2
Q

What are the advantages of print media?

A

• Present static messages
• timeliness of content
• Broad reach

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3
Q

What are disadvantages of print media?

A

not as deep reach as tv or radio
publication depends on the whim of the editor
limited audience segmentation
Creative constraints/ poor reproductions
Cluttered environment, Short life
Cannot produce breaking and urgent news

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4
Q

This type of media transmits information immediately to the widest possible audience. It comes in two forms: radio and television broadcasting.

A

Broadcast Media

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5
Q

Advantages of Radio

A
  • urgent and important news can easily be spread
  • local market radio is one of the most powerful media communications
  • anyone can bring radio anytime, anywhere through their mobile devices
  • radio production is easier and faster than the other news media platform
  • it is great for spreading simple messages
  • it can help in generating interests awareness and excitement among audiences
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6
Q

Disadvantages of Radio

A
  • Radio program are not always on at convenient times
  • It doesn’t provide visual communication
  • Creative limitations among radio producers are an issue
  • everyone can easily change the channel
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7
Q

It is widely used for entertainment and knowledge for communication. It plays an important role in educating people about corruption going on in the social and political world.

A

Television

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8
Q

Disadvantages of Television

A
  • Poor geographic selectivity
  • Not everyone has television
  • No room for interaction.
  • It can affect the audience’s physical, emotional, and mental health.
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9
Q

Is the type of media that uses the newest means of communication digital technology

A

Online Media

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10
Q

Refers to online media that are used to create and maintain personal relationship

A

Interpersonal

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11
Q

Refers to digital games

A

Interactive Play media

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12
Q

Refers to online media that are used to store and retrieve information

A

Information Search Media

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13
Q

Refers to online media that centers on creating sharing exchanging information ideas and content in online networks and communities

A

Collective Participatory Media

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