Lesson 3: Media and Information Languages Flashcards
In television and film, what appears on the screen is carefully selected to produce specific effects and convey meaning (semiotics). The choice of camera angles and movements is intentional, helping to tell the story and communicate the meaning of a scene.
visual language
This involves diegetic and non-diegetic sound. Sound plays a crucial role in creating a scene and shaping the environment, atmosphere, and mood. The aural language of a media text also helps define its genre.
aural language
Found in print-based media and text elements like photo captions, the language used generates meaning. Captions, for example, allow the publication to present a story in a particular light.
written language
Used in media such as television, radio, and film, the delivery and context of language are key factors in how meaning is conveyed to the audience.
verbal language
This refers to body language, including gestures and actions. The meaning perceived by the audience is communicated through how actors use their bodies.
non verbal language
way of constructing meaning in media to communicate ideas and impressions for an audience.
codes and conventions
the colors, objects, body language, clothing and setting. In interpreting visual language, we decode the symbols that would carry a certain number of connotations.
symbolic codes
include the language, dress and actions of characters known as mise-en-scene.
symbolic codes
elements such as letter case, font style, headlines, captions, speech bubbles, and language style. These components play a crucial role in shaping the meaning of a media text, influencing how the audience interprets and engages with the content.
written codes
aspects of media production that involve layout, framing, and image rendering. They also include elements like camera angles, sound, lighting, and the overall use of technology to create and convey meaning.
technical codes
