Lesson 3: Experimental Research

Question 1

Who established Marketing Mix (4ps) in 1960

Answer 1

McCarthy E. Jerome

Question 2

The Father of Corporate Social Responsibilities in 1953

Answer 2

Howard Bowen

Question 3

Quantitative research in a definite or exact manner and determines the extent of the effects or influence of the treatment on the object/subject

Answer 3

Experimental Research

Question 4

one which the treatment or influence is applied

Answer 4

Experimental group

Question 5

does not receive any treatment and chosen randomly

Answer 5

Control group

Question 6

It uses scientific method to establish cause-effect relationship among group of variables

Goal is to establish cause-and-effect relationship

Answer 6

True experimental research

Question 7

• Comparative technique in choosing the subjects
• Control Groups and are identified and exposed to the variable
• results are composed with results from groups not exposed
• Participants remains as one group and not randomly chosen

Answer 7

Quasi - experimental Research (Casual Research)

Question 8

• Choosing a treatment group and another similar group
• One in which each subject is matched with another subject with similar variables.

Answer 8

Matched comparison

Question 9

Giving series of pre-test and pos-test

Answer 9

Time-series quasi-experimental research

Question 10

Controls treatment and condition applied to just one individual or a group

Answer 10

Single -subject quasi-experimental research