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TLE 1ST MONTHLY > LESSON 3-5 > Flashcards

LESSON 3-5 Flashcards

1
Q

a managerial tool to access the environment

A

SWOT ANALYSIS

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2
Q

gathers important information which in turn is used in strategic planning

A

SWOT ANALYSIS

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3
Q

SWOT

A

STRENGTH
WEAKNESSES
OPPORTUNITIES
THREATS

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4
Q

internal (SWOT)

A

STRENGTH
WEAKNESSES

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5
Q

external (SWOT)

A

OPPORTUNITIES
THREATS

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6
Q

a process of making new product to be sold by a business or enterprise to its customers.

A

PRODUCT DEVELOPMENT

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7
Q

essential to an individual to live with dignity and pride

A

NEEDS

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8
Q

desires and extravagance that signify wealth.

A

WANTS

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9
Q

a crucial phase in the development of a product. the needs of the environment are identified and competitive products are reviews before the product specifications are defined.

A

CONCEPT OF DEVELOPING A PRODUCT

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10
Q

using survey forms, interview, researches, focus group discussions and observations.

A

IDENTIFY CUSTOMER NEEDS

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11
Q

the information that can be possibly gathered are product specification

A

IDENTIFY CUSTOMER NEEDS

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12
Q

this would determine the product to be produced

A

IDENTIFY CUSTOMER NEEDS

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13
Q

based on customers needs reviews of competitive products.

A

ESTABLISH TARGET SPECIFICATIONS

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14
Q

other product may exhibit successful design attributes that should be emulated or improved upon in the new product

A

ANALYZE COMPETITIVE PRODUCTS

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15
Q

develop a number of product concepts to illustrate what type of product/services are both technically feasible and would best meet the requirements of the target specification

A

GENERATE PRODUCT CONCEPTS

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16
Q

through the process of evaluation between attributes, a final concept is selected

A

SELECT A PRODUCT CONCEPT

17
Q

products or services specifications are refined on the basics of input from the foregoing activities

A

REFINE SPECIFICATIONS

18
Q

it is very important to review and estimate the economic implications regarding development expenses, manufacturing costs, and selling price of the products to be offered or provided

A

PERFORM ECONOMIC ANALYSIS

19
Q

you may prepare a detailed development plan which includes list of activities

A

PLAN REMAINING DEVELOPMENT PROJECT

20
Q

people buy for a reason. there should be something to make you the best option for your target customers

A

FINDING VALUE

21
Q

introduction of something new in your product or service.

A

INNOVATION

22
Q

factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competitions

A

UNIQUE SELLING PROPOSITION

23
Q

marketing practice of creating name, symbols, or design that identifies and differentiates products from the rest

A

BRANDING

TLE 1ST MONTHLY (2 decks)

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