lesson 3 Flashcards by vlairnel Diaz

are communications that use more
than one semiotic system, or mode, to convey a
message.

Multimodal texts

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́These modes can include written language, visual
imagery, audio, spatial arrangements, and gestures.

Multimodal texts

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refers to written content that is
physically printed on paper, like in a
book or newspaper

Printed Text

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́The integration of these different modes allows for a
more complex and enriched communication experience.

Multimodal Texts

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tangible and exists on paper

Printed Text

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́By engaging multiple senses, multimodal texts can
enhance comprehension, engagement, and memory.

Multimodal Texts

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is written content that exists
electronically on a computer or
mobile device, accessible through a
screen and often viewed digitally.

Digital Text

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static

Printed Text

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viewed on a screen

Digital Text

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can often include interactive
elements like hyperlinks and
multimedia

Digital Text

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performances such as storytelling, plays, monologues,
dance

Live Texts

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Reading a chapter in a physical
textbook

Printed Text

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Reading an article on a website or
an e-book on a tablet.

Digital Text

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are meant to be conveyed in actual or real time

Live Texts

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meaning is conveyed through combinations of various
modes such as gestural, spatial, audio, and oral
language

Live Texts

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Dance:
Oral presentations:
Theater:
Opera:
Book premieres:

Live Texts

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it combines different types of media, such as books, comics, films,
and video games

Transmedia

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refers to written or spoken words

Linguistic/Alphabetic Mode

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is a story that uses multiple media platforms to tell a story

Transmedia

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it combines different types of media, such as books, comics, films,
and video games

Transmedia Text

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is a multimodal text within a multimodal text.

Transmedia Text

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is a story that uses multiple media platforms to tell a story

Transmedia Text

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word choice, vocabulary, grammar, structure, organization of
sentences and paragraphs

Linguistic/Alphabetic Mode

probably the most widely used mode because it can be both
read and heard on both paper or audio.

Linguistic/Alphabetic Mode

rely on words to create meaning

Linguistic/Alphabetic Mode

refers to the images and characters that people see

Visual Mode

refers to the arrangement of elements is space

Spatial Mode

includes spoken words, sound, music, volume, rhythm, speed of delivery, pitch, tone, voice

Aural Mode

üfocused on sound including, but not limited to, music, sound effects, ambient noises, silence, tone of voice in spoken language, volume of sound, emphasis, and accent

Aural Mode

is the best way to express details and lists

Linguistic/Alphabetic Mode

includes images, video, color, visual layout, design, font, size, formatting, symbols, visual data (charts, graphs), animation (like gifs)

Visual Mode

includes physical arrangement, spacing, position, organization, proximity, direction, and distance of elements in a text

Spatial Mode

it involves the organization of items and the physical closeness between people and objects

Spatial Mode

refers to the way movement is interpreted

Gestural Mode

includes movement, speed, expression, body language, facial expression, physical proximity, interactions between people

Gestural Mode

This refers to the belief that one’s own culture is better than others.

Ethnocentrism

works with linguistic, visual, aural, and sometimes even spatial modes in order to create more detail and communicate better to the reader or consumer of the gestural text

Gestural Mode

is when you prefer your culture over other people’s cultures.

positive level

fear of strangers or foreigners

Xenophobia

is illustrated when people evaluate others based on their own cultural beliefs and practices.

Ethnocentrism

involves the belief that one’s own culture is superior and that the behavior of others must be evaluated through one’s cultural standards

negative level

involves imposing your cultural beliefs on other people.

extremely negative level,

determine how you interact or behave among a certain group of people, no matter how inaccurate or unfair the representation or generalization may be.

Stereotypes

are perpetuated by institutions such as the family or a religious organization and by mass media through advertisements, movies, news, and music.

Stereotypes

is prejudice and discrimination against an individual based solely on the individual’s membership in a specific racial group

Racism

It may be interpersonal, such as when one refuses to speak to people belonging to a certain race, or collective, such as denying a group of people certain rights in society (e.g., the right to vote, etc)

Discrimination

is a specific belief or assumption (thoughts) about individuals based solely on their membership in a group, regardless of their individual characteristics.

Stereotypes

is prejudice and discrimination toward individuals based on their sex.

Sexism

This refers to negative behaviors that are caused by prejudice or stereotyping.

Discrimination

refers to the beliefs, thoughts, feelings, and attitudes someone holds about a group.

Prejudice

against a different socio- economic status

Classism

refers to attitudes and beliefs in the abstract,discrimination describes actions that can arise from prejudice.

Prejudice

Types of Prejudice

Racism Sexism Xenophobia Ageism Classism Homophobia

prejudice and discrimination of individuals based solely on their sexual orientation

Homophobia

or prejudice and discrimination toward individuals based solely on their age.

Ageism