Lesson 3

Question 1

Digital Retailing

Question 2

Trends in Digital Retailing

Answer 2

1. Mobile Commerce Surge
2. Personalization
3. Rapid Delivery
4. Social Commerce
5. Mobile Commerce & Personalized Shopping

Question 3

Mobile Commerce Surge

Answer 3

new features for e-commerce platform

Question 4

Personalization

Answer 4

brand’s offerings tailored to consumer’s needs

Question 5

Rapid Delivery

Answer 5

delivery within an hour to align with customer’s expectation

Question 6

Social Commerce

Answer 6

social media platforms are emerging for online retailers

Question 7

Mobile Commerce & Personalized Shopping

Answer 7

Dedicated apps - involved personalized/personal media
One-click ordering - simplified shopping payment process
Augmented (enhanced) reality - retailers use AI technology

Question 8

Success Stories in Digital Retailing

Answer 8

Levi’s: customer-focused, “Wear Your Comfort” campaign

Question 9

Hybrid Distribution Model

Answer 9

Combination of online and direct distribution

Question 10

Challenges in Digital Retailing Today

Answer 10

1. Cybersecurity risk
2. Supply chain disruptions
3. Intense competition

Question 11

Future Projection for Digital Retailing by 2025

Answer 11

1. Continued growth
2. Enhanced customer experiences
3. Sustainability initiatives

Question 12

Omni-Channel Strategies in Digital Retailing

Answer 12

1. Integration of online and offline transactions
2. Data utilization
3. Customer engagement

Question 13

Role of Technology Digital Retailing

Answer 13

1. Artificial Intelligence - for predictive consumer analysis
2. Augmented & Virtual Reality - immersive product interactions
3. Blockchain - transparency in transactions

Question 14

Consumers Expectations and Behavior in Digital Retailing

Answer 14

1. Convenience
2. Speed
3. Personalization