Lesson 3 Flashcards
is the ability to develop new ideas and discover new ways of looking at
problems and opportunities.
Creativity
is the ability to apply creative solutions to problems and opportunities that
enhance or enrich people’s lives.
Innovation
the result of a disciplined, systematic process of applying creativity
and innovation to needs and opportunities in the marketplace
Entrepreneurship
CREATIVITY VS. INNOVATION
Creativity
-imaginative process
-cant be measured
-related to the generation of ideas which are new and unique
-doesn’t require money
-no risk involved
Innovation
-productive process
-can be measured
-related to introduce something better to the market
- requires money
- risk is always attached
Creativity
-imaginative process
-cant be measured
-related to the generation of ideas which are new and unique
-doesn’t require money
-no risk involved
Innovation
-productive process
-can be measured
-related to introduce something better to the market
- requires money
- risk is always attached
T/F.Innovation must be a
constant process because most ideas do not work and most innovations fail.
True
preconceived idea of what the world is, what it should be like, and
how it should operate.
Paradigm
- The way we perceive the world helping to explain
and predict its behavior.
A shared set of assumptions
- A concept that is either so widely accepted, or applicable
to so many different areas, that it can be used as a type of template for
understanding.
An overarching model
It establishes or defines
boundaries and tells you how to behave inside the boundaries
A set of rules and regulations, written or unwritten
Right - brain lateral thinking
It draws on divergent thinking, the ability to create multitude of original diverse ideas
Left-brain vertical thinking
Counts on convergent thinking, the ability to evaluate multiple ideas, and choose the best solution for the problem
Function of Right Brain
Creativity
Intuition
Arts
Creation
Feeling
Imagination
Function of left brain
Analysis
Logic
Idea
Facts
Math
Training
Barriers to creativity
Fear of failure
Unclear direction
Doubts and confusions
Image risk
Financial barrier