lesson 3

Question 1

market segmentation benefit (5)

Answer 1

-through market segmentation a business can target market research at a specific group
-rather than trying to create a product for all customers
-this can help a business understand their customer needs more effectively
-meaning they can adapt their design mix to better meet their needs
-link to PED

Question 2

market segmentation drawback (4)

Answer 2

-need to create multiple products
-to meet needs of different segments
-for example using geographical segmentation to create products for customers in different countries
-cannot benefit from marketing EOS