Lesson 3 Flashcards
statement that describes the unique benefits that a product or service offers to its customers
value proposition
helps to differentiate oneself from other players in the market
helps to attract and retain customers, increase sales, and lead to venture success
helps to attract investors and other stakeholders
Value proposition
Purpose of value proposition
communicate the unique benefits that a product or service provides to its customers
should explain how it solves a problem or meets a need that the customer has
Kinds of value proposition
cost-based value proposition
benefit-based value proposition
quality based
service based
Elements of Value proposition
customer segment
value differentiation
benefit statement
proof
communication
Difference of value proposition in technopreneurship
-emphasis on innovation
-rapidly changing market
-need for scalability
Challenges of creating value proposition in technopreneurship
-Lack of customer understanding
-limited resource
-competition
best practices for creating value proposition in technopreneurship
-focus on customers
-emphasize the benefits
-differentiate from competitors
Impacts of value proposition to the success of a technopreneurial venture
-strong value proposition means success
-crucial to development
-standing out from the market
Examples of successful technopreneurial ventures with strong value propositions
tesla inc.
airbnb inc.
example of a company that failed due to a weak value proposition and unsustainable business model
juicero inc.