Lesson 3 Flashcards

1
Q

statement that describes the unique benefits that a product or service offers to its customers

A

value proposition

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2
Q

helps to differentiate oneself from other players in the market
helps to attract and retain customers, increase sales, and lead to venture success
helps to attract investors and other stakeholders

A

Value proposition

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3
Q

Purpose of value proposition

A

communicate the unique benefits that a product or service provides to its customers

should explain how it solves a problem or meets a need that the customer has

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4
Q

Kinds of value proposition

A

cost-based value proposition
benefit-based value proposition
quality based
service based

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5
Q

Elements of Value proposition

A

customer segment
value differentiation
benefit statement
proof
communication

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6
Q

Difference of value proposition in technopreneurship

A

-emphasis on innovation
-rapidly changing market
-need for scalability

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7
Q

Challenges of creating value proposition in technopreneurship

A

-Lack of customer understanding
-limited resource
-competition

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8
Q

best practices for creating value proposition in technopreneurship

A

-focus on customers
-emphasize the benefits
-differentiate from competitors

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9
Q

Impacts of value proposition to the success of a technopreneurial venture

A

-strong value proposition means success
-crucial to development
-standing out from the market

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10
Q

Examples of successful technopreneurial ventures with strong value propositions

A

tesla inc.
airbnb inc.

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11
Q

example of a company that failed due to a weak value proposition and unsustainable business model

A

juicero inc.

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