Lesson 2.1b Flashcards
Key Elements of a catchy Tagline
- Short and simple
- Relevant
- Unique
- Evokes emotion
Is a visual symbol that represents a brand, product, or company.
- It is a key element of a brand’s identity and helps establish brand recognition.
- A catchy logo is simple, memorable, and unique
Logo
-is a short, memorable phrase that captures the essence of a brand or business.
-It reinforces the brand’s message and leaves a lasting impression.
tagline
What makes a Logo catchy
- Simplicity
- Memorability
- Relevance
- Versatility
- Timelessness
How to craft a tagline
- Identify your brand’s purpose and values
- Focus on your target audience
- Keep it concise: Aim for 5-8 words
- Make it timeless
- Test for impact
CHOOSING THE PERFECT FONT
Traditional, reliable
Serif fonts
COLOR PSYCHOLOGY IN LOGO DESIGN
Optimism, warmth, creativity
Yellow
- Simplicity is key in logo design
- A clean and minimalistic design is often more effective than a complex one.
- Avoid unnecessary elements that can clutter the logo
Less is more
CHOOSING THE PERFECT FONT
Modern, clean
Sans-serif fonts
COLOR PSYCHOLOGY IN LOGO DESIGN
Energy, passion, urgency
Red
CHOOSING THE PERFECT FONT
Elegant, creative.
- Ensure that the font is legible at various sizes
Script fonts
COLOR PSYCHOLOGY IN LOGO DESIGN
Trust, professionalism, calm
Blue
A good logo works in different context:
- Black and white versions.
- Small and large sizes.
- Across digital and print platforms
Ensure adaptability
COLOR PSYCHOLOGY IN LOGO DESIGN
Nature, health, tranquility
Green
What do great Logos have in common?
Simplicity, memorability, and brand alignment
