Lesson 2: New Flashcards
Is a systematic process through which individuals interact through symbols to create and interpret meaning. It is a process of sharing and conveying messages or information from one person to another within and across channels context, media, and cultures
Communication
Two types of communication
Non verbal and verbal communication
Communication it can be expressed through ______ or ________ words actions or both spoken words and nonverbal actions at the same time.
Written or spoken
What are the three standard models of the communication process
Linear, interactive, and transactional
A sender in codes a message using a channel and the message is decoded by the receiver. It is straight line communication found typically in mass communication. In this model, there is no means for immediate feedback.
Linear communication or model
Allows a feedback because after a message is encoded and sent to the decoding receiver, the rules reverse. The receiver becomes the encoder and sends a response to the original sender who is now a receiver.
Interactive communication or model
Depicts face to face interaction, for transactions as a dynamic and changeable process that is not limited to simple definition.
Transactional communication or model
This model referred to as data transmission or standard view mode, and has three main parts. Originally designed to mirror radio and telephone technologies, the model presents the sender as the part of the telephone a person speaks into, the channel as the telephone itself, while the receiver as the part of the telephone where one hears the other person speaking.
Shannon weaver’s model of communication
The message is effectively sent when the receiver correctly the decodes what the source or sender encodes. This means that both the source and the receiver have more or less a common language, interpretation of symbols or visual or nonverbal cues, experience or culture, expressions or signs used in encoding or decoding the message in order to reach an understanding
Osgood - Schramm communication model
This is the expanded Shannon weaver’s model. It includes elements that may affect the transmission of information, encoding, and decoding. It shows that the source must have communication skills, right attitude, and adequate knowledge, and consider the social system and culture of receiver.
Berlos SMCR model of communication
What are the models of communication
Shannon and weaver’s, Osgood Schramm, and berlos SMCR model of communication