LESSON 2: Creativity in Organizations Flashcards
The Role of Creativity in Organizations (3)
Problem-Solving
Product Development
Cultural Innovation
: Organizations with a culture of creativity can adapt quickly to market changes and disruptions
Increased Adaptability
: Encourages a culture of openness, experimentation, and risk-taking, where new ideas can flourish.
Cultural Innovation
Creativity is essential in designing new products and services that meet customer needs.
- Product Development:
Benefits of Creativity in Organizations 3
Increased Adaptability
Improved Employee Engagement
Enhanced Reputation
: Organizations with a culture of creativity can adapt quickly to market changes and disruptions.
Increased Adaptability
: Creative organizations often see higher levels of engagement, as employees feel empowered to contribute ideas.
Improved Employee Engagement
: Firms known for creativity and innovation often attract better talent and more customers.
- Enhanced Reputation
Challenges in Harnessing Creativity in Organizations (3)
Resistance to change
Resource Constraints
Balancing Creativity with Structure
- : Limited time, budget, or personnel can stifle the creative process.
Resource Constraints
: Organizations must find the right balance between fostering creativity and maintaining operational efficiency.
- Balancing Creativity with Structure
Employees or management may resist creative ideas
due to fear of failure or unfamiliarity.
Resistance to Change:
Creative thinking helps organizations address challenges in
innovative ways.
Problem-Solving