Lesson 2: Communication Model Flashcards
5 Communication Models
- Aristotle’s Model
- S-M-C-R Model
- Lasswell’s Model
- Schramm’s Interactive Model
- Shannon-Weaver’s Model
3 Criticism of Aristotle Model of Commnication
•There is no concept of feedback. It is one way from
speaker to audience.
• There is no concept of communication failure like noise
and barriers.
• This model can be used in public speaking
3 Criticism on Laswell’s Model of Communication
1.It does not include feedback and ignores the existence
of noise.
2. The model is very general and simplistic.
3. The model is more focused on the outcome and
generally used for media persuasion.
3 Criticism on Schramm’s Interactive Model
- This model is sometimes impaired by SEMANTIC
NOISE. - It relies on one-to-one communication.
- Misunderstanding can cause a message to be
interpreted differently.
3 Criticism on Shannon-Weaver of Communication
- It is applicable for interpersonal communication than
group communication and mass communication. - Sender plays the important part in the communication
process and receiver is not emphasized. - Feedback is taken as less important in comparison to
the massages sent by the sender.
7 Ethics of Communication
- Adhering to the golden rule or the platinum rule.
- Considering the feelings of the receiver.
- Acknowledging the source of idea & information
- Speaking the truth
- Establish an effective value system
- Provide complete and accurate information.
- Disclose vital information adequately and appropriately .
➢ The golden rule asserts to always
treat others in the same way you
want to be treated.
➢ Platinum rule by Bennett (1980)
stresses on treating others the
way they wish to be treated.
Adhering to the golden rule or the platinum rule.
➢ Humans are not only cognitive
but also emotional beings.
➢ To be ethical in communicating
with others, it will be best to
maintain tact and diplomacy.
Considering the feelings of
the receiver.
➢ Source of ideas and information
should be acknowledged appropriately at all times.
➢ It is unethical and unlawful for someone to convey others people’s
intellectual property.
Acknowledging the source of idea & information
➢ Universal rule
➢ Abundance of fake or alternative facts on the internet
Speaking the truth
➢ One’s behavior and decision-
making style affect, in turn, the
operations of an organization.
Establish an effective value system that will pave the way for the development of your integrity as a person.
➢ Whether it is needed or not, the data you provide should always be contextualized and correct.
Provide complete and accurate information.
➢ Never conceal or hide information that are necessary for purposes of transparency.
Disclose vital information adequately and appropriately .
Principles of Effective Written Communication: The 7Cs
- Be clear.
- Be concise.
- Be concrete.
- Be correct.
- Be coherent.
- Be complete.
- Be courteous.
5 Principles of Effective Oral Communication
- Be clear with your purpose.
- Be complete with the
message you deliver. - Be concise.
- Be natural with your
delivery. - Be specific and timely with
your feedback.
