LESSON 2 Flashcards
A _______ is a general approach to research determined by the kind of question that the research study hopes to answer.
research strategy
One group with one or more separate variables measured for each individual
Data Structure 1
One or more
variables measured
per individual
Data Structure 1
Variable/s is/are
described by
descriptive statistics
Data Structure 1
May use category
and/or numerical
variables
Data Structure 1
the __________, involves measuring one or more separate variables for each
individual with the intent of simply describing the individual variables.
Descriptive Research Strategy
Data Structure 1
- Descriptive Research
- Behavioral Observation
- Surveys
- Case Study
the __________, the researcher
observes and systematically records the behavior of individuals to describe the behavior.
observational research design
Quantifying Observations
- Frequency
- Duration
- Interval
Types of Observations
1.Naturalistic Observation
2. Participant Observation
3. Contrived Observation/Structured Observation
In _________ , or nonparticipant
observation, a researcher observes behavior in a natural setting as unobtrusively as possible.
naturalistic observation
In _________, the researcher engages
in the same activities as the people being observed in order to observe and record their behavior.
participant observation
_______, or ________,
is the observation of behavior in settings arranged specifically to facilitate the occurrence of specific behaviors
Contrived observation, structured observation
Behavior observed in the real world
Useful for nonmanipulated behaviors
Actual behaviors observed and recorded
Naturalistic Observation STRENGTHS
Time-consuming
Potential for observer influence
Potential for subjective interpretation
Naturalistic Observation WEAKNESSES
When natural observation is impossible
Get information not accessible otherwise
Participation gives unique perspective
Participant Observation STRENGTHS
Time-consuming
Potential for loss of objectivity
Increased chance for observer influence
Participant Observation WEAKNESSES
Do not have to wait for behaviors to occur
Contrived Observation STRENGTHS
Less Natural
Contrived Observation WEAKNESSES
A __________ is a research study that uses a survey to obtain a description of a particular group of individuals.
survey research design
Types of Questions
- Open-ended questions
- Restricted questions
- Rating scale questions
Efficient to administer to a large number of participants
Access to large number of individuals with common characteristics
Survey can be individualized based on participant’s responses
Internet Surveys STRENGTHS
Initial expense for site
Sample may not be representative
Cannot control composition of the sample
Internet Surveys WEAKNESSES
Convenient and anonymous
Nonthreatening to participants
Easy to administer
Mail Surveys STRENGTHS